Of all the many platforming heroes we’d love to bring to VR, we have to admit Sonic the Hedgehog wasn’t one we’d previously considered. As we all know, Sega’s Blue Bullet has gotta go fast, a little too fast for VR comfort levels. That hasn’t stopped a fan from making an unofficial version of the […]
NYS Entity Status
NYS Filing Date
AUGUST 05, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - ARMAN CHOWDHURY, CPA, P.C.
Around the Web
- VR modder re-creates Sonic the Hedgehog’s Green Hill Zone
By Jamie Feltham, Upload VR - Sunday Oct 15, 2017
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.
- Sharks found in NY home's basement pool
By firstname.lastname@example.org (Fox News Online) - Wednesday Sep 6, 2017
- NY hospital offers to treat stricken British infant
By email@example.com (Fox News Online) - Saturday Jul 8, 2017
- NY couple 'enslaved' South Korean kids for 6 years: DA
By firstname.lastname@example.org (Fox News Online) - Thursday Jul 20, 2017