When it comes to our pets, they’re more than just animals – they are members of our family. As such, many pet owners would do anything to ensure their pets live long, healthy lives. This would include paying thousand annually on everything from routine wellness care to everyday supplies like food. According to Forbes, people who own large dogs spend at least $1,570 a year which, for an average lifespan of 12 years, could come to over $18,000. And that ...
NYS Entity Status
NYS Filing Date
FEBRUARY 24, 2014
NYS DOS ID#
6810 NARROWS AVENUE
BROOKLYN, NEW YORK, 11220
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - ANIMAL PLANET PETS FOOD & SUPPLIES I INC
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Animal trainer Travis Brorsen isn’t here to fat-shame your pets. After all, it’s not their fault if they’re given too many treats. “The pets aren’t typically the problem, it’s the owners — it’s the humans,” says Brorsen, the host of Animal Planet’s “My Big Fat Pet Makeover,” which premiered Saturday. “They don’t know any better.”...
- NEW! Stella & Chewy's Gets Animated In New Campaign
Friday Jul 28, 2017
Stella & Chewy's and its agency Haberman are pivoting away from traditional dog food creative that typically features real animals by introducing black-and-white animated illustrations forthe "A Kibble Above" campaign. The creative supports the pet food brand's two new products - Raw Coated Kibble and Raw Blend Kibble - through whimsical illustrations and an educational voiceoverdiscussing the product's healthy ingredients. The spots end with the tagline, "The only Kibble that is good for your dog as you are."
The campaignkicks off with digital videos and native advertising running on Hulu and sites like Bon Appetit, Eating Well, Self, Epicicurious, among others, through October 12.
An online contestlaunching Aug. 1 will be promoted on the brands social channels. Consumers are invited to share stories about how they "go above and beyond for their dogs" by creating an original post onInstagram and Facebook, using the hashtag #akibbleabove for a chance to win a grand prize of a year’s supply of Stella & Chewy's and a custom illustration of them and their dog. Threeadditional winners will receive a six-month supply of dog food.
The campaign will be supported with social and influencer partnerships as well as PR efforts.
- Animal Makeover Show Puts Pets' Self-Esteem To The Test
Tuesday Aug 29, 2017
A new show is set to premiere next month that takes the care of dogs to a whole new, human level -- "My Big Fat Pet Makeover," coming to Animal Planet on September 30.
- 19th-Century Diary Suggests Slaves Are Buried in Brooklyn Lot
By MICHAEL WILSON - Friday Aug 4, 2017
A Gowanus farmer’s writings from 1828 to 1830 describe burying them on property that includes the proposed site of a prekindergarten.