amex marketing LLC

70 north court
roslyn heights, new york 11577

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 27, 2013

NYS DOS ID#
4451241

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2013 - AMEX MARKETING LLC









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  • Around the Web

  • NEW! AmEx Platinum Card Gets 'Transported'
    Monday Jul 31, 2017

    American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.

    The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways. 

    DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.

    "During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.

    AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.

    American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"

     

     

    Source: Media Post: Social Media & Marketing Daily
  • Amex Calls Out Pointless Meetings, Indecipherable Jargon In New Campaign
    Friday Jun 16, 2017

    The campaign is based on research that found that many workers spend 1,200 hours a year in what they believe are pointless meetings where a lot of meaningless jargon is tossed around.

    Source: Media Post: Social Media & Marketing Daily
  • Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences
    By Nhu Te - Friday Oct 13, 2017

    Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

    The post Wiland, Amex Advance Partner Up to Develop Multichannel Marketing Audiences appeared first on NonProfit PRO.

    Source: Tactical Leadership Strategy for the Modern NonProfit
  • PayPal's Market Value Eclipses AmEx, Nears Morgan Stanley, Goldman
    Saturday Oct 14, 2017

    PayPal vaulted over American Express in terms of market value this week, punctuating a rally that has pushed up the payments company’s shares by nearly 75% since the start of 2017.

    Source: The Wall Street Journal: U.S. Business
  • Chenault's Unfinished Business at AmEx
    Thursday Oct 19, 2017

    American Express CEO Ken Chenault is going out on a high note, but his successor will have to contend with fundamental questions about the company’s business.

    Source: The Wall Street Journal: Markets News
  • Activism, Brand Safety Key Discussion Points At ANA Masters Of Marketing
    Thursday Oct 5, 2017

    "We have zero tolerance with our ads being associated with bias, bigotry or hate," Procter & Gamble's Marc Pritchard tells attendees at the ANA Masters of Marketing.

    Source: Media Post: MediaDailyNews