A&E's new brand campaign targets more millennials for its unscripted programming. A&E wants to build on its high-rated reality TV programs, such as "'Leah Remini: Scientology and the Aftermath."
NYS Entity Status
NYS Filing Date
AUGUST 13, 2013
NYS DOS ID#
318 E. 78TH STREET, UNIT 31
NEW YORK, NEW YORK, 10075
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - ALIX MARKETING & BRANDING LLC
Around the Web
- A&E Network Kicks Off 'Brave Storytellers' Brand Campaign
Tuesday Aug 15, 2017
- Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
Tuesday Sep 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”
As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”
The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.
STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.
The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “
Cliff, Diving,” that showcased (you guessed it) people named Cliff, displaying their divingprowess (or lack thereof). Long- and short-form versions of the video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content.
- The Top 10 Moments of New York Fashion Week
By THE NEW YORK TIMES - Friday Sep 15, 2017
Highlights from the shows, including a celebrity-packed front row at Calvin Klein and a trek to Bedford Hills, N.Y., to see Ralph Lauren’s vintage cars.
- Women of Sex Tech, Unite
By ANNA NORTH - Friday Aug 18, 2017
New York is becoming a cultural center for young women trying to disrupt the male-dominated industries of design engineering and sex toys.
- The NFL Has Entered The Culture War: Is Your Brand Next?
Wednesday Oct 18, 2017
A recent article published by the New York Times highlights the increasing role brands are playing in our escalating culture wars, with the NFL finding itself as the latest brand on the frontlines.