Sam Lake has been writing stories for Remedy Entertainment’s games for 21 years. He started with the graphic novel tale of Max Payne, and went on to write Max Payne 2: The Fall of Max Payne, and Alan Wake. He became creative director on Alan Wake’s American Nightmare, and he did the same on Microsoft’s exclusive […]
NYS Entity Status
NYS Filing Date
MAY 29, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - ALAN LORMAN CPA P.C.
Around the Web
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By Dean Takahashi - Wednesday Jul 5, 2017
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By Josh Kurp - Monday Jun 26, 2017
Alan Rickman was the best.
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Of all the many platforming heroes we’d love to bring to VR, we have to admit Sonic the Hedgehog wasn’t one we’d previously considered. As we all know, Sega’s Blue Bullet has gotta go fast, a little too fast for VR comfort levels. That hasn’t stopped a fan from making an unofficial version of the […]
- Alan Alda: Why you should trust science even if you're a skeptic
Thursday Jun 15, 2017
Actor and screenwriter Alan Alda, who founded the Alan Alda Center for Communicating Science, talks to MarketWatch about how effective communication can help the scientific community rebut deniers.
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- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.