On the Tuesday before the Presidents Cup at the posh Fenway Golf Club in Scarsdale, N.Y., TaylorMade announced it has partnered with Samsung (...)
NYS Entity Status
NYS Filing Date
AUGUST 19, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - AJBS COMPANY INCORPORATED
Around the Web
- Shot-tracking systems churn out valuable data for golfers, manufacturers
By David Dusek - Tuesday Oct 17, 2017
- Toyota launches venture capital fund targeting artificial intelligence startups
By John Mannes - Tuesday Jul 11, 2017
Toyota is the latest Fortune 500 company to launch an AI focused venture capital fund. The initial early-stage fund will deploy $100 million and operate as a subsidiary of the Toyota Research Institute. The automaker has strategically positioned itself as an ROI rather than strategic-focused fund — meaning that it aims to profit like any other VC firm. Read More
- Hold the Egg Sandwich: Egyptian TV Is Calling
By SARAH MASLIN NIR - Saturday Sep 16, 2017
Hatem El-Gamasy often appears as a pundit for Egyptian television news programs. His viewers don’t know his day job: He owns a bodega in Queens.
- N.Y. Company Accused of Running Bitcoin Ponzi Scheme
Thursday Sep 21, 2017
The CFTC has accused New York company Gelfman Blueprint of operating a bitcoin-related Ponzi scheme, in the regulator’s first fraud-related action involving the cryptocurrency.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- The Assisted Reality Of The New Marketer
Tuesday Aug 22, 2017
Last week, MediaPost's Laurie Sullivan warned us that the future of analytical number crunchers is not particularly rosy in the world of marketing. With cognitive technologies like IBM's Watson comingon strong in more and more places, analytic skills are not that hot a commodity anymore. Ironically, when it comes to marketing, the majority of companies have not planned to incorporate cognitivetechnologies in the near future. According to a report from IBM and Oxford Economics, only 24% of organizations have a plan to incorporate CT in their own operations.