"For Lexus, as in fashion, there is a mutual appreciation for luxury, craftsmanship, design and attention to detail," Lexus' Greg Kitzens tells "Marketing Daily."
NYS Entity Status
NYS Filing Date
JANUARY 28, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - ACC DESIGN & BUILD CORP.
Around the Web
- Lexus, 'Interview Magazine' Offer NY Fashion Week Interactive Experience
Friday Sep 8, 2017
- Young & Laramore Wins Speedway Gas/Convenience Store Account
Wednesday Nov 1, 2017
Marathon Petroleum Corp. has appointed Young & Laramore as AOR for its Speedway chain of filling stations and convenience stores following a formal review.
Y&L and itsmedia division, EchoPoint Media, will be responsible for brand strategy and positioning, creative, digital, social media, media planning and buying, as well as in-store communications and packagingdesign. The agency’s first work will launch in early 2018.
Speedway’s marketing team and senior management chose Y&L because of the agency’s "rigorous strategicapproach" to brand strategy and research, as well as its ability to "develop breakthrough creative and efficient national digital, social and traditional media executions," the clientstated.
Last year, Speedway spent $15.24 million on advertising, according to Kantar Media. Earlier this year, the Ohio-based Marathon announced plans to spend $380 million, primarily torenovate and build new stores.
In 2014, Marathon acquired the Hess Retail chain of convenience store/gas stations for $2.6 billion and folded it into the Speedway operation.
One of Speedway’s top marketing priorities is to drive gas customers into its co-located convenience stores.
- Marine Corps Plane Crash: The Victims
By THE NEW YORK TIMES - Thursday Jul 13, 2017
Family members and friends have begun identifying many of the 16 American service members who died on Monday when their plane crashed in rural Mississippi.
- A&E Network Kicks Off 'Brave Storytellers' Brand Campaign
Tuesday Aug 15, 2017
A&E's new brand campaign targets more millennials for its unscripted programming. A&E wants to build on its high-rated reality TV programs, such as "'Leah Remini: Scientology and the Aftermath."