As year-end approaches, you want to consider leveraging your message across channels. You also want to tailor your message to meet the needs of different target constituencies. One-size-fits-all messaging seldom works as well as segmented messaging. The former is all about you, your convenience and your needs. The latter is about your constituent’s needs. Successful…
NYS Entity Status
NYS Filing Date
SEPTEMBER 05, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - LEVERAGE CONTENT & COMMUNICATIONS, LLC
Around the Web
- Boost Nonprofit Marketing Results: Message, Time, Place
By Claire Axelrad - Tuesday Oct 10, 2017
- Tough Mudder Expands Into Fitness Studio Industry
Thursday Jul 20, 2017
"As soon as locations are finalized (usually on lease signing), we will leverage our database and begin to send geo-targeted communications to Mudders in the area," Tough Mudder's David Spindler tells"Marketing Daily."
- LG, Gordon-Levitt Continue Crowdsourced Efforts
Friday Jul 28, 2017
"We always work to enable and empower our customers to leverage LG's technology to create and share meaningful content," Frank Lee, director of PR at LG MobileComm USA, tells "Marketing Daily."
- Big Tech’s Half-Hearted Response To Fake News And Election Hacking
By Cale Guthrie Weissman - Friday Sep 15, 2017
Despite big hand waves, Facebook, Google, and Twitter aren’t doing enough to stop misinformation.
Every day a new front emerges in Big Tech’s battle against fake news. Signs of trouble reared their head during the election, when hyper-partisan misinformation began materializing on Facebook. Months later it became known that many of these sites had been weaponized in a larger misinformation campaign spearheaded by external players, including the Russian government.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
Tuesday Sep 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”
As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”
The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.
STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.
The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “
Cliff, Diving,” that showcased (you guessed it) people named Cliff, displaying their divingprowess (or lack thereof). Long- and short-form versions of the video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content.