Oreo makes a lot of cookies — 40 billion in 18 countries each year — enough to make it the world’s best-selling cookie.Most of them are the familiar sandwich that’s over 100 years old: white cream nestled between two chocolate wafers.“We consider a variety of factors to determine the right flavors for the right markets and partners, such as customer feedback and consumer preference,” Vincent said, adding that there is no template for which flavor goes to which retailer.[...] there are certain flavors that even fewer people will get to try: those that result from a social media contest that will earn one Oreo fan $500,000.Some contenders so far have included English Breakfast Tea (it tastes like tea), Peach Melba (has the flavor of a gummi peach), Mermaid (a sort of lime cream), and at least three doughnut-adjacent flavors to complement the Jelly Donut already in mass production:Darren Seifer, an industry analyst at the NPD Group, a market research company, said companies need to be cautious when offering consumers a product that’s too similar to the original.Oreo’s social media push, he added, could be interpreted as an effort to save on market research funds — which other companies certainly have done, he said.“Instead of going and spending lots of money on focus groups and taste testing, they’re almost using the power of social media to help them out figure out what’s the next road and what’s the next big thing,” he said.A food industry expert told U.S. News & World Report that the cookie left an unpleasant aftertaste and only vaguely tasted like watermelon.
NYS Entity Status
NYS Filing Date
MARCH 26, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - PEACHES N CREAM RETAIL INC.
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