paradigm shift associates LLC

7014 13th avenue, suite 202
brooklyn, new york 11228

NYS Entity Status
ACTIVE

NYS Filing Date
OCTOBER 21, 2013

NYS DOS ID#
4475522

County
WESTCHESTER

Jurisdiction
NEW YORK

Registered Agent
UNITED STATES CORPORATION AGENTS, INC.
7014 13TH AVENUE, SUITE 202
BROOKLYN, NEW YORK, 11228

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2013 - PARADIGM SHIFT ASSOCIATES LLC









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  • AROUND THE WEB

  • Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
    By ANDREW COTTO - Wednesday Jun 14, 2017

    A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.

    Source: NYT > Home Page
  • Should Affluent Hispanics Be Considered General Market?
    Wednesday Apr 19, 2017

    Multicultural marketing has created a marketing economy based on segmenting the population by ethnicity. While ethnicity segmentation has worked for the past several decades, as I pointed out in anearlier column, that foundation is starting to crack. Our industry is experiencing a paradigm shift. As we attempt to make sense of this existential crisis of marketing models, we should consider howwe segment and why.

    Source: Media Post: Engage:Affluent
  • Should Affluent Hispanics Be Considered General Market?
    Thursday Mar 2, 2017

    Multicultural marketing has created a marketing economy based on segmenting the population by ethnicity. While ethnicity segmentation has worked for the past several decades, as I pointed out in anearlier column, that foundation is starting to crack. Our industry is experiencing a paradigm shift. As we attempt to make sense of this existential crisis of marketing models, we should consider howwe segment and why.

    Source: Media Post: Engage:Hispanics
  • Cyclist Killed by Bus in New York’s First Citi Bike Fatality
    By MATTHEW HAAG and HANNAH ALANI - Tuesday Jun 13, 2017

    Dan Hanegby of Brooklyn fell under a bus’s tires in Chelsea. He worked for Credit Suisse and was once the top-ranked tennis player in Israel.

    Source: NYT > Home Page
  • Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
    By LIAM STACK - Monday Jun 19, 2017

    The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.

    Source: NYT > Home Page
  • BIZ DEV: Chevy LMAs Shift $238 Million Buying Business From USIM To Carat
    Wednesday Jun 21, 2017

    The Chevrolet Local Marketing Associations around the country have shifted their media buying business to Carat, part of Dentsu Aegis. The incumbent on the business was independent agency U.S.International Media.

    The Chevy LMAs spent an estimated $238 million on ads in 2016 according to Kantar Media.

    The LMA structure was set up about a decade ago as a way to give dealersmore control over the direction of their advertising efforts.

    Retail specialist Agency 720, part of Omnicom Group, handles creative chores for the LMAs

    A spokesperson for the LMAsconfirmed the shift, responding to an email that “Yes, Agency 720 will work with Carat to support the LMAs.”

    Source: Media Post: Email Marketing Daily
  • A Brief History of Retail
    Tuesday Jun 20, 2017

    The retail industry is undergoing another major shift -- to e-commerce. How did we get here? Photo: Associated Press

    Source: The Wall Street Journal: Worth It
  • Fit City: Taking Night-Life Cue, Gyms Lower the Lights
    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

    Source: NYT > Home Page