As Greek yogurt’s popularity soared, Yoplait struggled to market its own version. Then it decided to develop something else: a compelling story.
NYS Entity Status
NYS Filing Date
AUGUST 22, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - OZ INC.
AROUND THE WEB
- Adventures in Capitalism: Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt
By CHARLES DUHIGG - Monday Jun 26, 2017
- Elon Musk announces underground Hyperloop that does NY to DC in 29 minutes
By Chris Mills - Thursday Jul 20, 2017
On Thursday, Elon Musk announced that he's secured "verbal government approval," whatever that is, to build a Hyperloop linking Washington DC to New York City, stopping in Baltimore and Philadelphia on the way.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- Shasta-Cascade lodging comes with lore
By Melanie Haiken - Thursday Jun 8, 2017
The bad news about road-tripping through these northern counties is that the distances are vast, the towns few and far between.With its tall rooftop neon sign, colonnaded front and imposing corner location, the Niles Hotel has been the cornerstone of downtown Alturas since cattlemen and railroad workers frequented its saloon in the early 20th century.Once the absolute definition of a “company town,” where purchases at McCloud River Mercantile were docked from mill workers’ paychecks, this former logging camp has evolved into a wilderness gateway with the waterfall pools of the McCloud River and the shores of Lake Siskiyou just 15 minutes away.[...] from feather beds to full country breakfasts, the rooms above are long on creature comforts as well as history.Package experiences include everything from couples’ massage to ski lift tickets to Christmas tree cutting permits.Claw-foot tubs, a library stocked with books and games, homemade gingerbread cookies and bedtime truffles are just some of the extras that make a stay at this Gold Rush-era hotel a lot of fun.When Kevin Wilsey heard the Nature Conservancy was going to sell Highlands Ranch, 175 acres of sweeping grasslands on the doorstep of Lassen National Park, he jumped at the chance to return to the alpine valley where he’d spent summers as a child.The property’s decrepit buildings have been transformed into a rustic-luxe resort with a dude ranch vibe — think romantic hideaway and grown-up summer camp rolled into one.Floor-to-ceiling windows frame meadow-to-mountain views, while each private cottage features cushy armchairs pulled up to a giant stone fireplace.In the lodge, chef Joseph Symmes flies in fresh fish from Hawaii and stocks the box lunches available to hikers with his five-chile potato chips.
- General Mills beats Street 4Q forecasts
By The Associated Press - By The Associated Press - Wednesday Jun 28, 2017
General Mills Inc. (GIS) on Wednesday reported fiscal fourth-quarter net income of $408.9 million. The results exceeded Wall Street expectations.
- Sheepherding and shepherd's pie at the 62nd Highland Games
By The Associated Press - Monday Jul 10, 2017
LINVILLE, N.C. (AP) — As clouds rolled in, more than 100 men and women dressed in traditional Scottish attire stood and announced their families' arrival for the 62nd Grandfather Mountain Highland Games during a torchlight opening ceremony for a weekend of competition, music and friendship.Men and women competed in traditional Scottish events such as the hammer throw, weight toss and the caber toss.