outside perspective project inc.

NYS Entity Status
INACTIVE

NYS Filing Date
JUNE 03, 2014

NYS DOS ID#
4586785

County

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION RESERVATION

Name History
2014 - OUTSIDE PERSPECTIVE PROJECT INC.









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  • AROUND THE WEB

  • Protesters Outside ‘Julius Caesar’ in Central Park, and Laughs Inside
    By EMILY PALMER and MAYA SALAM - Sunday Jun 18, 2017

    Just a day after the “Shakespeare in the Park” play was interrupted by protesters who rushed on stage, a few demonstrators picketed, and the production was adjusted to address the episode.

    Source: NYT > Home Page
  • Stonewall Inn Project to Preserve Stories Behind a Gay Rights Monument
    By SARAH MASLIN NIR - Saturday Jun 17, 2017

    A $1 million grant will go toward conserving the oral histories of those who lived through the 1969 riots.

    Source: NYT > Home Page
  • Specters of the Stage Enchant in ‘Ghost Light’
    By BEN BRANTLEY - Monday Jun 19, 2017

    Third Rail Projects turns the Claire Tow Theater at Lincoln Center into a haunted house of theatrical ego.

    Source: NYT > Home Page
  • Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
    By LIAM STACK - Monday Jun 19, 2017

    The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.

    Source: NYT > Home Page
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page
  • Who run the nonprofit world?
    Wednesday Feb 1, 2017

    For years, I’ve noticed that the majority of faces you see in most nonprofits belong to women. Beyonce got it right: women are the backbone of the social sector! They lead organizations, run departments, and power nonprofits at all levels. In fact, women make up most of the nonprofit workforce, yet despite that, we still occupy only a small percentage of the leadership slots at the top 400 charities. Sigh.

    How can we change that? And what can you do to make sure one of those top nonprofit leadership seats is reserved for you?

    I got together with Stephanie Thomas (of Stetwin Consulting) and Adrienne Prassas (of NYU Wagner)-- both fundraisers par excellence-- to convene a pop-up event for AFP NY members about women’s leadership not long ago. A few dozen women participated, representing a diverse mix of ages, backgrounds, and nonprofit professional experience. Here are a few highlights from our discussion.

    Volunteering is a great way to develop your leadership skills. Want to transition into a career in international development? Build your skills in planned giving? Overcome your shyness at speaking in front of groups? Volunteer! Organizing or staffing an event, coordinating a committee, and other volunteer activities not only open up networks, they force you to work with new people in new situations.

    Tell them what you need to learn. Trying to break into a new area? Develop new skills? Tell your boss or your peers and colleagues what you want to learn, and offer to help out with projects that may be outside of your job description so you can build your skills. For instance, if you’re a grant writer but you want to get into major donor work, ask your boss if you can help them research and prep for a meeting, or listen in on a meeting or two.

    Be yourself. We talked a lot about the power of authenticity in building a strong reputation. Not sure what the answer is? Be honest about it. It’s good to stretch - but it’s not good to be something you’re not. Most of the experienced women at this event found their careers really took off when they spoke with their own voice, rather than trying to play a part they felt was expected of them.

    Show up. It’s easy to watch that webinar from your desk, follow along via social media in your jammies from home, and learn virtually. But when you show up at a conference, breakfast, workshop, or other event, the benefits are much greater. Get out and show up! You’ll make deeper, more meaningful connections faster.

    Personally, I was deeply inspired by the younger women who participated, like Amalyah Oren, a young woman who works by day, volunteers by night, and writes a blog called the Giving Kind.

    If you’re building your leadership skills I’ll be participating in a panel on women’s leadership for the Foundation Center on March 7—details are online here. I hope you can make it!

    Source: BigDuck smart communications for nonprofits
  • Brand Building at the Prospect Park Alliance
    Wednesday Jan 18, 2017

    When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.

    The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.

    The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:

    Set a strategy

    About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive  with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.

    Consider the Brand History and equity

    For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.

    Build Consensus

    I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.

    Create a Full Brand System

    Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.

    The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.


    Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.

    Source: BigDuck smart communications for nonprofits
  • Who Decides Your Communications Workload?
    Monday Nov 28, 2016

    Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.”

    Kivi and I share a passion and similar perspective about helping nonprofit communicators do their best work. Her Communications Trends Report is one of the few data-driven resources out there: I consider it a must-read. In this guest post, Kivi gives us a sneak peak into her most recent findings. - Sarah

    Who decides the priorities for your communications team and controls the workload?

    Do you know how that compares to other nonprofits?

    We are attempting to answer those questions for you in the 2017 Nonprofit Communications Trends Report.

    Based on preliminary results from more than 600 nonprofits, there’s no one clear answer.


    The most frequent response is that an integrated team of communications and fundraising staff jointly decide on the workload.

    But that’s followed closely by other models where the executive director determines the workload, where the communications department acts as an “internal agency,” and where the communications team itself defines its workload.

    Do you think the approach in your organization is under-represented or over-represented in these results?

    The survey for the report is open until December 2, 2016 and we want to hear from as many nonprofit communications staff as possible, so we hope you’ll take the survey and add your perspective.

    Everyone who takes the survey will receive a free copy of the report in January and be invited to a free webinar a week before the results are released.

    Source: BigDuck smart communications for nonprofits