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  • AROUND THE WEB

  • Make the most of Father’s Day with a little help from your Assistant
    Friday Jun 16, 2017

    Source: The Official Google Blog
  • Make the most of Father’s Day with a little help from your Assistant
    Friday Jun 16, 2017

    Source: The Official Google Blog
  • How to use BeyondCorp to ditch your VPN, improve security and go to the cloud
    Tuesday Jun 20, 2017

    Source: The Official Google Blog
  • How to use BeyondCorp to ditch your VPN, improve security and go to the cloud
    Tuesday Jun 20, 2017

    Source: The Official Google Blog
  • Podcast 563: Our iOS goes to 11
    By Glenn Fleishman, Roman Loyola - By Glenn Fleishman, Roman Loyola - Wednesday Jun 14, 2017

    Apple confirms its working on autonomous automobiles, but is it making a car or a component? Roman and Glenn discuss Apple’s new podcast analytics, and then go through the large number of improvements scheduled for iOS 11, announced last week at WWDC. It’s going to feel like a very different system—for the better.

    Show notes

    Subscribe

    You can subscribe to the Macworld Podcast—or leave us a review!—right here in iTunes. Or you can point your favorite podcast-savvy RSS reader at: http://feeds.soundcloud.com/users/58576458-macworld/tracks

    To read this article in full or to leave a comment, please click here

    Source: Macworld
  • Vote for WSJ's House of the Week
    Friday Jun 8, 2012

    Stefanos Chen on Lunch Break shows us the latest homes vying to be WSJ's House of the Week, including a high-altitude house in Lake Tahoe, a Spanish-style home in Oklahoma, an English manor in Atlanta and a Bedford, N.Y. home built from the remnants of an old dairy barn. Photo: Steve Turner.

    Source: The Wall Street Journal: Real Estate
  • 29 Ideas for #GivingTuesday 2016 you haven’t thought of
    Monday Oct 10, 2016

    I recently attended an event at Whole Whale focused on #GivingTuesday ideas and they know their stuff! We heard from communicators at New York Cares, DonorsChoose.org, and more about how they're approaching #GivingTuesday and what's been successful for their organizations in the past. This article shares similar success stories and insider tips--it's a perfect resource to get your organization's creative juices flowing before November 29th. 

    -Laura Fisher

    This article was originally published on Wholewhale.comWhole Whale is a digital agency that uses data and technology to help nonprofits make an impact. 

    We hope you are participating in #GivingTuesday 2016 as the nonprofit sector tries to build a herd mentality in the same way that online retailers built up Cyber Monday. What’s more, the sector is trying to build a new unselfish social habit, which means it will take more nonprofit participation to compete with the existing holiday corporate messaging. This past year, Cyber Monday revenue grew 16%, topping $3 billion in sales (Adobe Digital Index 2015). In 2015, Giving Tuesday grew by 145% to a record total of $116.7 million in donations. This year Whole Whale analysts predict that #GivingTuesday will raise over $250 million, read more about this and other facts about #GivingTuesday).

    There are tons of #GivingTuesday guides, playbooks, toolkits, examples and stories so we decided to try to summarize some of the best ideas as well as add our own. Enjoy!

    1. Join #GivingTuesday. The rest of these tips don’t really make sense if you aren’t participating… List yourself on GivingTuesday.org/join
    2. Draft a quarterback. Have an internal point person executing the plan and creating wrap up analysis with learnings for next year (this doesn’t have to be your classic fundraising person either). Have them recruit a team of volunteers/super supporters from your network. Pro-tip: give this group a title like #GivingTuesday Advisors.
    3. Beat those pesky giving lines #GivingMonday. Look, if the generous profiteers at Kmart can start Black Friday at 6am on ThanksGiving – you can ‘open your doors’ early and count donations for your campaign starting Monday (or earlier). Feel free to use this joke when you do it.
    4. Use social norms and price anchoring. The average donation amount in 2013 was $140 (Blackbaud). Make this subtly known on your donation form options and copy. Yes, we know averages are wildly misleading – but it’s for a great cause. Geek out on more influence tactics
    5. Focus on new donor cultivation while using it as an opportunity to rally existing supporters to ‘friend raise’ and pull in their friends by donating themselves.
    6. A message from your constituents. Plan a Youtube video with recorded “I gave because” from your super supporters – with donate button. Release it on Monday and throw some ads behind it. Here is a great one the Michael J. Fox Foundation created from supporter letters.
    7. Host a live YouTube ‘telethon’, announce new donors and interact with social media interactions. Pro tip: register for YouTube.com/nonprofit and make sure you have a strong internet connection.
    8. Put your CEO in a dunk tank. Well it doesn’t have to be a dunk tank, but you get it. This idea is inspired by our friends at DoSomething.org who put their CEO, Nancy Lublin and COO, Aria Finger in a dunk tank and only dunked them if they hit a million for their annual event. We were there, it was awesome. Pro-tip: combine this with #7.
    9. Karma. Find a cause you care about and donate to it on #GivingTuesday. Never hurts to have (good) karma on your side.
    10. Schedule it. Schedule out your giving reminders across all major platforms using HooteSuite, Facebook scheduled posts, and your email scheduler. Try to analyze peak times your followers are active – we like FollowerWonk for analyzing followers on Twitter.
    11. Ink your supporters. Create temporary hand tattoos with your  {logo} + #GivingTuesday or #Unselfie. Send these to volunteers ahead of time, ask them to ask staff during lunch to collect. These can also be used as incentives for early giving or participation. Here are the cheapest ones we found – 1000 for $100
    12. Reputation matters. New volunteers will be evaluating new nonprofits based on rating sites. Check to make sure you are updated in places that matter: Guidestar.com, CharityNavigator.com, GreatNonprofits.org, Wikipedia.org.
    13. Time sucks suck… Participate, but don’t let this take too much time! Time is money, manage expectations on returns for your work.
    14. Start early. Trends for Cyber Monday and Giving Tuesday show people gearing up in August/September.
    15. Blitz your message! Have super supporters schedule tweets that say “I gave to @{YourCharity} #GivingTuesday” for December 2nd, 2014. ThunderClap is a great tool for this.
    16. Better together– don’t worry about crowded messaging, we are increasing the size of the pie, which means your slice will be larger. Think about how you can collaborate with other orgs in your cause area. Donation averages per charity involved in 2012 & 2013 stayed relatively even as total charities involved increased by 250%.
    17. Matching Gifts are to #GivingTuesday as deals are to #CyberMonday.  Create urgency by creating a 24-48 hour period where donations will be matched. Use Double the Donation’s #GivingTuesday Matching Gift Pages for free.
    18. Don’t cannibalize your holiday messaging. This is just the start of the race – not the final sprint. Think about positioning this as participating in a social movement to combat the shitty commercialism that has taken over one of best excuses to eat turkey with in-laws.
    19. TEST YOUR DAMN DONATE PAGE. This should happen well before #GivingTuesday. We have had increases of 20% and higher for every page we have A/B Tested for our Whole Whale clients.
    20. First Tuesday giving. Offer an option for donors to repeat their donations on the first Tuesday of every month.
    21. Be a part of the conversation. Be hyperactive on social and consider running ads in the afternoon 1-4pm when donation activity peaked on #GivingTuesday in 2013 (Blackbaud).
    22. Prepare a landing page. Promote your Giving Tuesday campaign on your site’s homepage, and across subpages so that all visitors will know about it. Create a focused giving page just for #GivingTuesday and promote that exact page, don’t make people click to find your donate button please.
    23. Progress meter! Set a donation goal and show users the progress towards that amount. Pro-tip: feel free to raise the goal if donations start pouring in and try to seed early donations to get started. We like IndieGoGo and Tilt, but you can also fake this functionality by manually updating an image on your site as you hit milestones.
    24. Say thanks! Show a feed of Twitter users who have donated and try to thank each one that donates with #GivingTuesday.
    25. Make donations tangible. Will the money go toward a new program or needed equipment? Giving transparency can help your story when getting ‘fence-sitters’ to convert. Lakeside Chautauqua managed to raise $105k by focusing on a local restoration project in their community.
    26. Be #Unselfie (ish). Encourage your members to share their #unselfie(s) with you on Twitter, FB, and Instagram. Try to highlight the best stories – Once again, The Michael J. Fox Foundation did this very well in 2013.
    27. The best ideas are not in the room. Look to your supporters for great fundraising stories that you can bring national attention to.  The Cystic Fibrosis Foundation did this well by finding a 10 year-old who was selling barrettes to raise money to help her friend struggling with the disease.
    28. Don’t ignore corporate giving! Companies are just like people (#HobbyLobby) and may have employee giving programs you can tap into or find matching gifts through. America’s Charities is a leader in running workplace giving campaigns and has some great tips for #GivingTuesday corporate giving.
    29. Did it work? Create a December donation forecast, then measure total donations for December and on #GivingTuesday. Ask the question: Did we cannibalize giving, redistribute to Tuesday, or increase it?

    Video training on online fundraising basics

    Source: BigDuck smart communications for nonprofits
  • The Must-Do First Step in Creating a Profitable Fundraising Plan
    By Gail Perry - Friday Jun 23, 2017

    A fundraising assessment. A development office audit. A SWOT of your fundraising program.

    What are these things?

    They're the first step to creating a killer fundraising strategy that can unlock your fundraising potential.

    No kidding.

    Before you can create a strategy and a plan of execution, you have to step back and assess where you are.

    This is time to calmly, dispassionately take stock, examine what you have to work with, and evaluate how well things are working.

    A fundraising assessment gives you the opportunity to look at your fundraising program analytically.

    Without emotion. Without drama. No more crisis mode fundraising!

    A Fundraising Assessment can tell you a lot.

    • You can identify current successes and where you can build them up.
    • You can identify where the easy money might be that you are missing.
    • You can identify unproductive time wasters like certain fundraising events, that are not worth the trouble.

    5 Steps to a Thoughtful Fundraising Assessment

    1. Pull together your data.

    What does your data tell you?

    What are the trends?

    How about the numbers of current donors  - are they trending up or down?

    How about your donor renewal rates and donor attrition?

    Event attendees? How about the number of donors in your annual gift clubs?

    What about major gifts? Are you tracking Major Gift visits and asks?

    You know what I love about data? The numbers don't really lie. They are pretty straightforward, in black and white.

    Always start with the data when you want to make a plan. 

    2. Ask the tough questions.

    When you do a fundraising assessment you have permission to ask politically awkward questions.

    You can ask Cage Rattling Questions like:

    Can we be honest about what's working and what's not working?

    Are we wiling to ditch unproductive programs?

    You can get an entire list of "tough questions" to ask about your fundraising strategy in last week's post here.

    3. Assess each fundraising program's current results.

    Review all your various fundraising programs - mailings, events, major gifts, grants, corporate and foundation support, digital strategies. What results are you getting?

    • What's working well? What's working not so well?
    • What trends are on the rise?
    • What strategies are not paying off like they used to?

    You should be able to see where your opportunities might be if you shift your focus.

    You might be able to add resources somewhere and receive a significant jump up in revenue.

    Don't forget to assess other aspects that impact your fundraising success:

    It can be fun - and enlightening - to step back and evaluate everything.  Include your board in this discussion! 

    4. Identify your fundraising challenges.

    Yes, challenges are a part of life.

    If you want to know how much you can raise, you must be willing to acknowledge what's not working so well.

    • Are there people who are impediments to good fundraising?
    • What's NOT working? Where are you wasting time?
    • Are you losing too many donors each year?
    • Have you cut your fundraising budget and staff but not your fundraising expectations?
    • Is your staff totally run ragged?
    • Is your signature event losing steam?

    Just be realistic.

    Please.

    Wistful thinking is not going to raise your money!

    Being realistic will lead to smart decisions and planning.

    Being realistic will help you sleep at night too.

    Always try to turn your challenges into your opportunities!

    5. Identify your fundraising opportunities.

    Every organization has special opportunities. What are yours?

    Perhaps you have:

    • A great location in town.
    • A cause that is suddenly very popular.
    • Were you recently in the news?
    • A very popular gala or event.
    • A new CEO or leader.
    • New internet or social media talent joining your team.
    • Is your board suddenly interested in helping?

    Take a look around. You might find some surprises you can play up and run with.

    Sometimes amazing results can happen by building on opportunities.

    Can you form a coalition? Can you build on key relationships?

    Be alert. Be strategic. Be opportunistic, even.

    Maybe a key relationship can offer opportunities to catapult your organization to a whole new level.

    Pull it all together in your Fundraising Assessment.

    • How effective is our current fundraising plan?
    • Where can we increase your fundraising revenue streams?
    • Where do we need to focus time, energy and resources?
    • Where can we increase our efficiency?

    Bottom Line: What's holding YOU back from raising big money?

    I can help you answer these questions with my Highly Profitable Fundraising Planning Toolkit.

    You have a template to perform your own SWOT and Fundraising Assessment of your own program.

    You'll have a 10-Point set of checklists to help you determine where your best opportunities are.

    I'll help you step back from the weeds and look at how you can raise money in new and better ways.

    When you create a smart, strategic Fundraising Plan for the coming year, you'll be organized. You'll be happier. And your organization will raise more money!

    QUESTION: what are your challenges with your own Fundraising Assessment?

    Leave a comment and let us know!

     

    The post The Must-Do First Step in Creating a Profitable Fundraising Plan appeared first on Fired-Up Fundraising with Gail Perry.

    Source: Fired-Up Fundraising with Gail Perry