Siri is so five years ago: How a sleek, smooth-talking cylinder from Amazon stole our hearts, bamboozled our spouses and enchanted our children.
NYS Entity Status
NYS Filing Date
MARCH 03, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - ORGANIZE MY LIFE, INC.
AROUND THE WEB
- ‘Alexa, Where Have You Been All My Life?’
By PENELOPE GREEN - Tuesday Jul 11, 2017
- How Whole Foods Became the Organic Giant
By ERIC OWLES - Friday Jun 16, 2017
Over several decades, John Mackey grew a 2,000 square-foot store in Austin into a $13.4 billion deal with Amazon.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
- Fyre Festival Organizer Released on $300,000 Bail
By BEN SISARIO - Saturday Jul 1, 2017
Billy McFarland, the entrepreneur behind the failed Fyre Festival, appeared at his bail hearing on Saturday, represented by a public defender.
- NY State Comptroller Helps Stakeholders Take Action on Climate and Food
By Marian Conway - Thursday Jul 13, 2017
The changing environment, specifically climate change, is becoming a major piece of the global economic puzzle. Decisions are now increasingly based not just on the bottom line, but on the Earth’s future.