The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
NYS Entity Status
NYS Filing Date
JULY 18, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2013 - ORGANIZATION OF DOMINICANS ABROAD (ODOA), INC.
AROUND THE WEB
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
- How Whole Foods Became the Organic Giant
By ERIC OWLES - Friday Jun 16, 2017
Over several decades, John Mackey grew a 2,000 square-foot store in Austin into a $13.4 billion deal with Amazon.
- Egyptian President Signs Law to Restrict Operations of Foreign-funded NGOs
By Anna Berry - Friday Jun 2, 2017
The latest development in Egypt’s devastating decline is part of a wider crackdown on civil society abroad.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- WorldRemit now lets you transfer money abroad using Android Pay
By Paul Sawers - Tuesday Jun 13, 2017
Global money transfer service WorldRemit has announced that it now supports Android Pay, allowing users to send money to loved ones abroad using Google’s mobile payment system. The U.K.-based fintech startup made the announcement today at MoneyConf 2017 in Spain, and makes the company one of the first cross-border remittance firms to support Android Pay […]
- Test your idea abroad before you scale it in America
By Simon Schneider - Saturday Jun 10, 2017
GUEST: The United States is a fantastic market for startups, with its huge single market, open-minded buyers, access to fantastic tech talent from the world’s greatest universities, and the holy grail of venture capital. But many foreign startups think they have to start in the United States, which is wrong. Perhaps America is not even the ideal […]
- The 'Exporting Jobs' Canard
Wednesday Jun 14, 2017
Repeated research shows that multinational hiring abroad doesn’t come at the expense of U.S. workers.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.