‘Friends From College': Every Character Ranked From Hateable to Hopeless (Photos)Keegan Michael-Key’s Ethan and Annie Parisse’s Sam are two married college friends having an affair with each other–an affair that’s lasted 20 years.At one point, her husband Ethan and Sam are making out a floor above her at a dinner party, and at another point Ethan purposefully breaks the vial of IVF treatment that cost them $30,000.Marianna is quirky in a fun way, but she does run the party bus into a bridge on purpose just to make a point, putting her a little farther down the list.Max might be the easiest of the friends to like, especially because his college buds are constantly using him with no appreciation–like when Lisa and Ethan interrupt his birthday dinner, not even realizing it’s his birthday.Read original story ‘Friends From College': Every Character Ranked From Hateable to Hopeless (Photos) At TheWrap
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- ‘Friends From College': Every Character Ranked From Hateable to Hopeless (Photos)
By Ashley Boucher, provided by
- Friday Jul 14, 2017
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Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
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