north shore-lij urgent care, p.c.

system, general counsel
145 community drive
great neck, new york 11021

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 14, 2014

NYS DOS ID#
4621460

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION

Name History
2014 - NORTH SHORE-LIJ URGENT CARE, P.C.









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  • AROUND THE WEB

  • 3 Ways to Hire and Retain the Best Nonprofit Communicators
    Wednesday Feb 15, 2017

    Savvy communications directors with deep expertise and track records of success in larger nonprofits are, in my experience, a bit like the Painted Bunting who unexpectedly took up residence here in Brooklyn recently; rare birds that can be difficult to attract, spot, and head south for the winter too soon. When the right person applies to work for you and stays, spearheading game-changing communications projects year after year, you’ve hit the jackpot.

    Here are three ways you can hire and retain the best nonprofit communicators:

    Want a pro? Hire a pro.
    It sounds funny to say, but if you want an expert communications director, you need to actually hire one. That often means resisting the urge to promote that programs person who you think is a good communicator just because they’ve worked at your org for awhile and “get it.” Try to avoid hiring that great person from the corporate world who comes without nonprofit experience too. Instead, recruit people with solid backgrounds working in nonprofit communications already so they can bring their knowledge of the sector, strategy, and skills with them.

    Kivi Leroux-Miller and I recently collaborated on a study of successful in-house communications teams that revealed that hiring expert nonprofit communications professionals was a critical factor. (Download our ebook “What it Takes to Be Great: The top five factors of successful nonprofit communications teams” here).

    Big team? Invest in a strong second-in-command.
    I recently invited a handful of senior communicators at nonprofit organizations with operating budgets of 100 million dollars or more to meet each other over breakfast at Big Duck and share how their teams are structured. While each nonprofit’s communications team varied in size (from 1.5 to 14 full-time employees!) the directors in the room who seemed the happiest (and calmest) all had one thing in common: a strong second-in-command.

    Senior-level communications pros don’t want want to do it all themselves, and they know it’s not a good use of donor dollars if they do. A strong Number Two gives your communications director the ability to step out of the weeds of managing every project, focus on setting priorities, and work more on the high-value projects. This generates greater value for the nonprofit, who’s likely paying that director a six-figure salary, and pushes down the day-to-day communications work to people who are less expensive, just starting their careers, and need to build these skills. It also provides your organization with a working succession plan if your director leaves.
    ?These Number Two spots are great opportunities to develop rising stars—and a more appropriate place for someone who’s entering your organization from the corporate sector or another department. They can be mentored by the Director while getting hands-on experience assuming management responsibilities.

    Lots to do? Set priorities and be ruthless.
    Communications teams have important strategic work to do: raising awareness, changing hearts and minds, engaging donors or members, recruiting participants to programs, strengthening the brand experience, and more. This work can take years to do successfully and well; it requires planning, budgeting, buy-in,methodical oversight, and execution.

    At the same time, many communications teams also function as an internal agency. They are asked to create flyers for events at the last minute, help a department finesse and send an email out, and more to accommodate projects on short notice. This work is important too, but it’s often reactive and more tactical. It’s the sort of urgent (but not always important) work that eats up time from the important (but not always urgent) work of proactive, strategic communications.

    That seasoned director you hope will build a nest for years to come will fly away fast if she’s burdened with an unreasonably long list of tasks, murky priorities, no resources for managing more production-based assignments, and left without time to advance the projects where she and her team might add the most value.

    In our ebook, “What it Takes to Be Great: The top five factors of successful nonprofit communications teams,” we confirmed that successful communications teams rely not only on a clear set of priorities, but also the support of leadership who empowers them to be able to say no. At my roundtable of communications pros at large nonprofits there was consensus about this, too.

    If priorities aren’t clear, consider labeling every project your department works on in one of these three ways:

    Fire-extinguishing: these projects and tasks are typically urgent, time-sensitive, and often crisis-driven. They tend to be tactical and often have little or no long-term ROI. For example, fixing your board chair’s misspelled name on that big mailing you’re about to do.

    Optimizing: these projects and tasks usually involve making processes, systems, and tools better. For instance, upgrading Constant Contact to something more state-of-the-art and powerful like Salesforce, or building a better website.

    Seed-planting: these projects and tasks are the essence of important/not urgent work. They won’t bear fruit for some time, but when they do, you’ll feel great. For instance, researching and preparing a 3-year plan for your communications team that builds off of your organization’s strategic plan, includes a budget, and culminates by tackling a big project (such as a rebranding you know you should do but can’t happen soon).

    Labeling these projects and tracking them in a project management system like Basecamp (or even on post-its on your wall) will help you get a clearer sense where your team’s time actually goes. Better yet, consider reviewing how many and what sort of fire-extinguishing, optimizing, and seed-planting projects you’re working on regularly with your boss so you can make sure you’re aligned.

    Looking for more? Just reach out.
    If you’re a CEO searching for your own Painted Bunting at a mid-size or larger organization, contact us. We might be able to help.

    Source: BigDuck smart communications for nonprofits
  • Join #Fundraising Colleagues for Advocacy Day on Capitol Hill
    By Michael J. Rosen - Friday Feb 3, 2017

    President Trump’s tax plan would reduce charitable giving by 4.5 to 9 percent, according to the nonpartisan Tax Policy Center. Analysis from the American Enterprise Institute estimates that Trump’s current tax proposal could eliminate more than $17 billion in annual giving. It’s time to join the fight against any efforts to reduce charitable-giving incentives. As […]

    Source: Michael Rosen Says...
  • Little Games, Big Engagement
    Friday Sep 23, 2011

    One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. But sometimes, the simplest games can engage thousands of people if the right circumstances come together.

    Source: Media Post: Gaming Insider
  • Mobile, Desktop Even In Race For Video Eyeballs
    Friday Mar 3, 2017

    Mobile phones and desktops are neck-and-neck when it comes to video viewing. More than half, or about 57%, of consumers around the world watch videos on their mobile phones every day. That's on par with the 58% of consumers who are checking out videos on their computer, according to AOL's State of the Video Industry Global Research Study.

    Source: Media Post: Video Insider
  • This Morning with Gordon Deal April 17, 2017
    By info@compassmedianetworks.com (Compass Media Networks) - Monday Apr 17, 2017

    VP Pence says 'era of strategic patience' over with North Korea, manhunt in Cleveland after video of killing posted to Facebook and how running can help you live longer.

    Source: The Wall Street Journal: Wall Street Journal This Morning
  • This Morning with Gordon Deal February 13, 2017
    By info@compassmedianetworks.com (Compass Media Networks) - Monday Feb 13, 2017

    Crumbling California dam spillway prompts urgent evacuations, Trump is sifting options on immigration ban and Psychologists are seeing a boom after a contentions election.

    Source: The Wall Street Journal: Wall Street Journal This Morning
  • North Korea Accuses U.S. of ‘Mugging’ Its Diplomats in New York
    By CHOE SANG-HUN - Sunday Jun 18, 2017

    Officials returning from a United Nations conference were about to board a plane when federal agents seized a package they were carrying.

    Source: NYT > Home Page
  • A Newsroom and a Lifeline: Univision’s Urgent Sense of Purpose
    By JIM RUTENBERG - Sunday Jun 18, 2017

    The Spanish-language network is a striking example of a news organization that is meeting the needs of a frightened and information-famished audience.

    Source: NYT > Home Page