The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
NYS Entity Status
NYS Filing Date
JUNE 04, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - NATURE WORKS FURNITURE INC.
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By Mitchel Broussard - Monday Jun 19, 2017
At WWDC this year, Apple senior vice president of software engineering Craig Federighi performed a demo of the company's new augmented reality platform, ARKit, while mentioning popular furniture company IKEA as an upcoming partner in the technology. Similarly, Apple CEO Tim Cook referenced an IKEA AR partnership in a recent interview with Bloomberg Businessweek.
Now, Ikea executive Michael Valdsgaard has spoken about the company's partnership with Apple and ARKit, describing an all-new augmented reality app that will help customers make "reliable buying decisions" for IKEA's big ticket items (via Digital.di) [Google Translate].
Image via Digital.di
When it launches, the app will let customers choose which IKEA product they want and then use an iPhone or iPad powered by ARKit to see how the IKEA furniture looks in their own home before it's purchased. IKEA has been doing this for years now, including an early version which required users to scan pages of an IKEA catalogue to view AR furniture, but the company said that Apple's platform will greatly increase the consistency and quality of the experience.
Valdsgaard said that the app will support between 500 and 600 IKEA products at launch with more being added afterwards. The augmented reality experience will even directly play into the development and launch of new products, as Valdsgaard explained that the company plans to first debut new pieces of furniture in the app to give customers a taste of what's coming.
"This will be the first augmented reality app that allows you to make reliable buying decisions," said Michael Valdsgaard, digital transformation manager at Inter Ikea Systems, the company that owns the brand Ikea.Selling furniture directly within the app is a possibility as well, but isn't the company's focus for the first iteration of the software. Valdsgaard said, "Ideally, you could put a sofa in your home with the help of the app, and then with one click add it in the shopping cart on the site. But we have a tight deadline."
Going forward, it will play a key role in new product lines. "When we launch new products, they will be first in the AR app."
Several teams are working on the technology behind the augmented reality app, including one "innovation team" of 150 people located in Älmhult, Sweden -- where the first IKEA opened -- as well as a twenty-person team specifically responsible for the 3D modeling of furniture. The ARKit-powered IKEA app is expected to launch this fall, following the iOS 11 update.
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By David Curry - Wednesday Jun 21, 2017
IKEA will be one of the launch partners for Apple’s augmented reality framework, bundled into the iOS 11 release. The new AR app will show customers virtual furniture in their own home. Customers take a series of photos of a room before choosing from IKEA’s vast selection of furniture. The Swedish company expects to have 5,600 products available on the AR app at launch, according to 9to5Mac. See Also: Apple wants you to pay big for their smart speaker IKEA already allows customers to slot renders of furniture in their home, but the Apple technology makes the size and lighting much more...Read More