Take me out to the screen: VR baseball a hitDeveloped by GMR Marketing, the Esurance Behind The Plate With Buster Posey VR Experience allows fans to "catch" fastballs, curveballs and sliders from a generic pitcher at velocities ranging from 86-93 mph.Esurance Insurance Services Inc., a subsidiary of Allstate Corp., became a sponsor of Major League Baseball in 2015 and signed Posey as a brand ambassador.In a dual setup at FanFest, which opened Friday and runs through Tuesday, people get to signal for three pitches over about 90 seconds as Posey's recorded voice offers tips.Commercial and social media content was shot over two days during spring training in Scottsdale, Arizona, where Posey's San Francisco Giants train.With VR, there's something really entertaining about seeing people's facial reactions and kind of seeing their movements and how they react to having a ball flying at their face.
NYS Entity Status
NYS Filing Date
MARCH 18, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2014 - MYTHINGS, INC.
AROUND THE WEB
- Take me out to the screen: VR baseball a hit
By RONALD BLUM, AP Baseball Writer - Monday Jul 10, 2017
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- The Enlightenment: A Useful Myth
Sunday Jun 18, 2017
Starting with David Brooks, here's the view that modern secular "moderates" and liberals take of the Western Enlightenment, which had its darker edges.
- The Public Cloud and the Cost Savings Myth
By Charlie Li and Jason Hatch, Capgemini - Wednesday Jun 28, 2017
The public cloud can be a valuable means to a more cost-efficient end, but don't think the savings are automatic.
- Aztec tower of skulls turns out to be no myth
By Annalee Newitz - Monday Jul 3, 2017
Described in the 16th century by Spanish soldiers, the temple of Huitzilopochtli has come to light.
- 4 Philanthropy Myths That Need Busting
By Allison White - Monday Jun 19, 2017
As development professionals, we come across many misconceptions about our profession and the nonprofit sector that dilute the power of philanthropy. By casting fundraisers in a negative light, myths prevent giving and deter qualified people from joining our industry as professional fundraisers...