Customers are demanding we satisfy their information needs as they manage and curate their own content. We have dubbed the shift to delivering messages to physicians and patients within an appropriatecontext, the Audience Economy.
NYS Entity Status
NYS Filing Date
MARCH 04, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MX GYRO INC.
AROUND THE WEB
- The Audience Economy And Its Impact On Healthcare Media Strategies
Friday Jan 20, 2017
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
- Windows Server moves to a semi-annual release schedule
By Frederic Lardinois - Thursday Jun 15, 2017
Microsoft today announced a major change to how it will deliver new releases of Windows Server going forward. Instead of a release every few years (the last few major versions arrived in 2008, 2012 and 2016), Microsoft will now move to a semi-annual cycle that will see the company launch feature updates every spring and fall. This new release cadence, which is similar to what Microsoft is… Read More
- One credit card account to rule them all
By Ryan Lawler - Tuesday Jun 20, 2017
A startup called Final wants to change the way people use credit cards — or rather, the company wants to change the credit card industry to fit consumers’ lifestyles. With a 1% cash-back bonus and no annual fee, Final offers a competitive credit card product, but it really excels in the flexibility it provides in the way consumers can manage virtual cards across multiple vendors. Read More
- To Infinity And Beyond! Oh Wait...
By Andy Jordan - Friday Jun 17, 2011
The jetpack has been a common theme in movies and even among pranksters on You Tube. But now more commercially viable options are making it not just a fixture in science fiction. WSJ's Andy Jordan has this brief history of the jetpack.
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
Who run the nonprofit world?
Wednesday Feb 1, 2017
For years, I’ve noticed that the majority of faces you see in most nonprofits belong to women. Beyonce got it right: women are the backbone of the social sector! They lead organizations, run departments, and power nonprofits at all levels. In fact, women make up most of the nonprofit workforce, yet despite that, we still occupy only a small percentage of the leadership slots at the top 400 charities. Sigh.
How can we change that? And what can you do to make sure one of those top nonprofit leadership seats is reserved for you?
I got together with Stephanie Thomas (of Stetwin Consulting) and Adrienne Prassas (of NYU Wagner)-- both fundraisers par excellence-- to convene a pop-up event for AFP NY members about women’s leadership not long ago. A few dozen women participated, representing a diverse mix of ages, backgrounds, and nonprofit professional experience. Here are a few highlights from our discussion.
Volunteering is a great way to develop your leadership skills. Want to transition into a career in international development? Build your skills in planned giving? Overcome your shyness at speaking in front of groups? Volunteer! Organizing or staffing an event, coordinating a committee, and other volunteer activities not only open up networks, they force you to work with new people in new situations.
Tell them what you need to learn. Trying to break into a new area? Develop new skills? Tell your boss or your peers and colleagues what you want to learn, and offer to help out with projects that may be outside of your job description so you can build your skills. For instance, if you’re a grant writer but you want to get into major donor work, ask your boss if you can help them research and prep for a meeting, or listen in on a meeting or two.
Be yourself. We talked a lot about the power of authenticity in building a strong reputation. Not sure what the answer is? Be honest about it. It’s good to stretch - but it’s not good to be something you’re not. Most of the experienced women at this event found their careers really took off when they spoke with their own voice, rather than trying to play a part they felt was expected of them.
Show up. It’s easy to watch that webinar from your desk, follow along via social media in your jammies from home, and learn virtually. But when you show up at a conference, breakfast, workshop, or other event, the benefits are much greater. Get out and show up! You’ll make deeper, more meaningful connections faster.
Personally, I was deeply inspired by the younger women who participated, like Amalyah Oren, a young woman who works by day, volunteers by night, and writes a blog called the Giving Kind.
If you’re building your leadership skills I’ll be participating in a panel on women’s leadership for the Foundation Center on March 7—details are online here. I hope you can make it!
- Time Inc. Cuts 300 Jobs
Wednesday Jun 14, 2017
Time Inc., the nation's largest magazine publisher, announced a new round of layoffs and buyouts, affecting 300 positions or around 4% of the company's total headcount. Its shrinking headcount hasbeen a bellwether for the travails of legacy print publishers as ad dollars shifted to digital media over the last decade.