multicultural media ltd.

55-21 69th street
maspeth, new york 11378

NYS Entity Status
ACTIVE

NYS Filing Date
JANUARY 25, 2013

NYS DOS ID#
4351419

County
QUEENS

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2013 - MULTICULTURAL MEDIA LTD.









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  • AROUND THE WEB

  • The Debate Over 'Total Market' And Multicultural Marketing
    Thursday Mar 23, 2017

    Last month, a debate broke out online between Jeffrey Bowman of Reframe: The Brand and the Association of Hispanic Advertising Agencies over the relevance of total market vs. multicultural marketing.

    Source: Media Post: Engage:Hispanics
  • Google's Multicultural Marketing Forum Ups The Game For Hispanic Market Researchers
    Thursday Apr 6, 2017

    For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since its inaugural year, Google has expanded the focus of the then-U.S.Hispanic Marketing Forum to include African-American, Asian, and LGBTQ audiences. While the forum now covers more verticals, this event is still a game changer for Hispanic market researchers.

    Source: Media Post: Engage:Hispanics
  • Beyond Ethnicity: A Call For Digital Culture Quotas
    Thursday Feb 16, 2017

    Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. Strategic purchases and mergers have occurredand projected multicultural spend is trending upward for the year.

    Source: Media Post: Engage:Hispanics
  • Automakers Focus On Hispanic Consumers
    Wednesday Jul 5, 2017

    Honda claims to be the fastest-growing auto brand with Hispanic buyers; 73% of Honda's sales growth last year was driven by multicultural buyers.

    Source: Media Post: Social Media & Marketing Daily
  • Should Affluent Hispanics Be Considered General Market?
    Wednesday Apr 19, 2017

    Multicultural marketing has created a marketing economy based on segmenting the population by ethnicity. While ethnicity segmentation has worked for the past several decades, as I pointed out in anearlier column, that foundation is starting to crack. Our industry is experiencing a paradigm shift. As we attempt to make sense of this existential crisis of marketing models, we should consider howwe segment and why.

    Source: Media Post: Engage:Affluent
multicultural media ltd maspeth ny