Last month, a debate broke out online between Jeffrey Bowman of Reframe: The Brand and the Association of Hispanic Advertising Agencies over the relevance of total market vs. multicultural marketing.
NYS Entity Status
NYS Filing Date
JANUARY 25, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MULTICULTURAL MEDIA LTD.
AROUND THE WEB
- The Debate Over 'Total Market' And Multicultural Marketing
Thursday Mar 23, 2017
- Google's Multicultural Marketing Forum Ups The Game For Hispanic Market Researchers
Thursday Apr 6, 2017
For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since its inaugural year, Google has expanded the focus of the then-U.S.Hispanic Marketing Forum to include African-American, Asian, and LGBTQ audiences. While the forum now covers more verticals, this event is still a game changer for Hispanic market researchers.
- Beyond Ethnicity: A Call For Digital Culture Quotas
Thursday Feb 16, 2017
Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. Strategic purchases and mergers have occurredand projected multicultural spend is trending upward for the year.
- Automakers Focus On Hispanic Consumers
Wednesday Jul 5, 2017
Honda claims to be the fastest-growing auto brand with Hispanic buyers; 73% of Honda's sales growth last year was driven by multicultural buyers.
- Should Affluent Hispanics Be Considered General Market?
Wednesday Apr 19, 2017
Multicultural marketing has created a marketing economy based on segmenting the population by ethnicity. While ethnicity segmentation has worked for the past several decades, as I pointed out in anearlier column, that foundation is starting to crack. Our industry is experiencing a paradigm shift. As we attempt to make sense of this existential crisis of marketing models, we should consider howwe segment and why.