Environmentalists strongly supported the rule, which was a key conservation initiative of the Obama administration. But landowners and developers have bitterly opposed it.
NYS Entity Status
NYS Filing Date
JULY 12, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2013 - MPW INDUSTRIAL WATER SERVICES, INC.
AROUND THE WEB
- E.P.A. Moves to Rescind Contested Water Pollution Regulation
By CORAL DAVENPORT - Tuesday Jun 27, 2017
- Michigan Official Is Charged With Involuntary Manslaughter in Flint Water Crisis
By SCOTT ATKINSON and MONICA DAVEY - Wednesday Jun 14, 2017
The charge against Nick Lyon, head of the state Health Department, alleges that his failure to act in the crisis resulted in the death of at least one person.
- Amazon Deal for Whole Foods Starts a Supermarket War
By RACHEL ABRAMS and JULIE CRESWELL - Friday Jun 16, 2017
The grocery-store industry now faces, in addition to overseas competitors, a deep-pocketed rival with a track record of moving customers online.
- Smarty-Smart GE Flaunts Its Science Savvy With 'Unimpossible' Stunts
Friday Jan 20, 2017
I don’t care what the incoming heads of the EPA, CIA, FDA, NIH, NSA or Departments of Energy, State, Health and Human Services, Commerce, Education and Interior have to say on the matter:Science is A-OK in my book. It might even be real! I have great confidence that we will continue to turn to our scientists to help us navigate
the most perilous waters in which we sea-fare.Nothing will change this, except maybe the appointment of several “Real Housewives” to positions of leadership within NASA.
It nonetheless feels like somewhat less than acoincidence that GE chose this particular week to unveil the latest episodes of “Unimpossible Missions.” The series, which debutedlast year, takes the brand’s “Star Trek”-sounding credo (“to push back the boundaries of what’s possible”) and brings it to life via the depiction ofwitchcraft… er, I mean, scientific examination. The first season’s episodic slate included attempts to evaluate asnowball’s chance in hell and to actually catchlightning in a bottle. There was no more on-point brand-booster programming in the video world last year.
GE ups the ante in the two “Unimpossible” vids that debuted this week.In one, it fightsfire with fire (spectacularly successfully, with nary a skin graft to be performed in its wake). In the other, it unringsa bell (fantastically, humanity-affirmingly successfully, per the still-sleeping baby positioned within the immediate gong radius).
The vids are ambitious in a way that most suchexplorations aren’t, too. GE’s chosen bell is the renowned-for-its-foundation-
shaking-loudness Ka Lay Wa Bell in Myanmar, as opposed to the one that Auntie Dee uses to summon dimcousin Henry for supper. While both clips plug the relevant GE technology (used in a subsea acoustic leak detector and a next-gen mammogram device, presumably among other things), they do so withoutdummyheading it down in the interest of cheap virality.
That, in fact, might be the greatest triumph of “Unimpossible Missions.” Most videos that seek to
blindus with science adopt a jokey, punny tone that too often comes off as patronizing. It’s the spoonful-of-sugar approach: This here brainy science will go down the hatch a whole lot smootherif administered with allusions to Bob The Builder and “Saved by the Bell,” etc. GE, on the other hand, proudly flashes its knowledge, throwing out concepts like “destructiveinterference” without over-explaining them for the halfwit set.
The production values are similarly a notch above what we’ve come to expect from such exercises. Yeah, GE can affordit, but still: Usually when a brand aspires to a degree of excellence within the video realm, it’s funny for the wrong reasons. Tacking “Films” onto a brand’s name(“Sears Craftsman Films Presents: 21 Meditations on the Band Saw”) isn’t going to capture the imagination of the Cahiers du Cinéma editorial board, you know? But whenGE credits the “Missions” videos to its “GE Theater” arm, you don’t scoff. Moral of this story: Spend the extra money to make these things look like somethingnot-unimpossible to create on your MacBook Air.Some part of me wishes GE would pay tribute to the legendary Ralph Wiggum and retitle the series “
Unpossible Missions,” but that would undercut the non-jokiness of the endeavor. Beyond that, this is one for thethis-is-how-you-do-it file. By proudly wearing its brain on its sleeve, GE hits brand pay dirt.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- In ‘Okja,’ a Girl and Her Pig Take on the Food Industrial Complex
By A. O. SCOTT - Tuesday Jun 27, 2017
Bong Joon-ho’s latest film on Netflix is a high-speed satire with a conscience and a heart. And Tilda Swinton in braces.
- For Your Consideration: An Increasingly Lavish Emmy Campaign Season
By JOHN KOBLIN and BROOKS BARNES - Monday Jun 19, 2017
Encouraged by streaming services like Netflix, networks are spending heavily to get their shows noticed by prospective Emmy voters.
- Tech Fix: What You Need to Know About the New Uber
By BRIAN X. CHEN - Wednesday Jun 21, 2017
The company has been dogged by scandal for months. One response: changes to its all-important app.