Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos,hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.
NYS Entity Status
NYS Filing Date
DECEMBER 16, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MORRONGIELLO E & C INC.
AROUND THE WEB
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'
Tuesday Jun 20, 2017
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By Jeff Beer - Tuesday Jun 20, 2017
With a new number-one album and growing fanbase, the 22-year-old is more than a stylish artist, but a savvy business leader.
She’s the first female artist to hit No. 1 on the Billboard chart this year, with her new album Hopeless Fountain Kingdom. But Halsey isn’t just another cog in the pop star industrial complex, she’s an artist who carefully built a strong and passionate fan base long before her songs were on the radio.
- Newly Unearthed Nirvana VHS Tape Shows How They Got Creative When They Were Broke
By Dan Solomon - Friday Jul 7, 2017
A twenty-year-old Kurt Cobain and bandmates take to a RadioShack to make a music video a year before the band’s first album.
Creative life has always been tough for an ambitious young band without much money, but it’s definitely gotten easier in recent years.
- The Moral Voice of Corporate America
By DAVID GELLES - Saturday Aug 19, 2017
C.E.O.s are speaking out on social and political issues in sometimes startling ways, recasting the role business plays in the national debate.
- PGA Championship moving to May for return to Long Island
By Associated Press - Tuesday Aug 8, 2017
CHARLOTTE, N.C. — Players are allowed to wear shorts during practice rounds at the PGA Championship. That won’t be necessary in two years when it moves to May. The PGA of America is moving its major championship to May for the first time in 70 years when it goes to Bethpage Black on New York’s...
- How the NFL is shaking up golf’s schedule
By Mark Cannizzaro - Tuesday Aug 8, 2017
CHARLOTTE, N.C. — The PGA of America and PGA Tour made the worst-kept secret in golf official on Tuesday, announcing that the PGA Championship will be moved from its current date in Augusta to May, beginning in 2019. That’s when Bethpage Black will host what always has been the fourth major, but will then be...