DoubleVerify, Integral Ad Science, and Moat said they're partnering with Snap to provide brand advertisers with brand-safety controls designed to help ensure promotions on Snapchat appear inappropriate content.
NYS Entity Status
NYS Filing Date
MAY 06, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MOATE FLOORING INCORPORATED
AROUND THE WEB
- DoubleVerify, IAS, And Moat Join Snapchat Brand Safety Coalition
Tuesday May 30, 2017
- New Citizens Hold Their Heads High, 102 Floors Above New York
By LIZ ROBBINS - Tuesday Aug 15, 2017
Thirty immigrants were sworn in atop One World Trade Center, in a ceremony that featured a speech by the former U.S. attorney Preet Bharara.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales
Wednesday Mar 22, 2017
The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzedlikability, attention and the connection with in-store sales.
- Rick Steves: Fierce castles in friendly North Wales
By Rick Steves - Thursday Jan 5, 2017
Humble, charming little Wales is a land of lusty men’s choirs, salty harbors, slate-roofed villages, stunning mountains and stout castles.In the Middle Ages, the standard castle was a simple stone building (“keep”) on a hill (“motte”), surrounded by a wall that enclosed a yard (or “bailey”) where the people lived.Today it boasts the best medieval walls in Britain, a protective castle dramatically situated on a rock overlooking the sea, and an appealing harbor front that locals treat like a town square.Historically accurate (if facsimile) household items bring the rooms to life, as does the refreshing lack of velvet ropes — you’re free to wander as you imagine life in this house.Modeled after the striped, angular walls of ancient Constantinople, the castle, though impressive, was never finished and never really used.Today, it feels genuinely Welsh, with a fine harbor front, lots of colorful shops and eateries, a fascinating Victorian prison (now a museum), and the remains of an idyllic castle.While Beaumaris shows medieval castle engineering at its best — four rings of defense, a moat and a fortified dock — problems in Scotland changed the king’s priorities before his vision could be completed.The site was overgrown until the last century, when it was cleaned up to create a parklike space, with pristine lawns and a classic moat.Because it’s harder to get here, it’s less crowded, making your visit feel more authentic.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Mediaocean To Incorporate comScore Demo Data Into TV Systems
Thursday Jun 22, 2017
Data integration is available starting today for Mediaocean's Spectra OX and DS local TV broadcast systems.