The Entertainment Software Association, the industry group that operates the influential Electronic Entertainment Expo tradeshow in Los Angeles each June, sold E3 tickets to the public for the first time this year. And it was easy to spot the rookie attendees — not just because they wore bright yellow badges, but also because many looked lost […]
NYS Entity Status
NYS Filing Date
MARCH 13, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - MN ASSOCIATES CPA P.C.
2013 - MANYEE CPA P.C.
AROUND THE WEB
- E3 thrilled fans, but everyone agrees: The show must change
By Jeff Grubb - Tuesday Jun 20, 2017
- How tech took over Father’s Day
By Kyle Portman - Sunday Jun 18, 2017
GUEST: What did you buy your dad for Father’s Day this year? Did you purchase a tie or fishing rod? Or did you looking to the tech industry to fulfill your needs? According to Time, some of 2017’s most popular Father’s Day gifts are items like drones and gaming chairs. This is a huge turn from the […]
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.
- NY hospital offers to treat stricken British infant
By email@example.com (Fox News Online) - Saturday Jul 8, 2017
- Facebook Touts Instagram's Growth
Thursday May 11, 2017
Instagram has surpassed 700 million monthly active users, the Facebook unit recently announced. And according to internal calculations, the social network is adding MAUs at a record rate.