millstein & co., l.p.

40 east 52nd street
20th floor
new york, new york 10024

NYS Entity Status
ACTIVE

NYS Filing Date
APRIL 05, 2013

NYS DOS ID#
4384100

County
NEW YORK

Jurisdiction
DELAWARE

Registered Agent
NONE

NYS Entity Type
FOREIGN LIMITED PARTNERSHIP

Name History
2013 - MILLSTEIN & CO., L.P.









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    Tuesday Sep 19, 2017

    Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”  

    As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”

    The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.

    STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.

    The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “Cliff, Diving,” that showcased (you guessed it) people named Cliff,  displaying their divingprowess (or lack thereof).  Long- and short-form versions of the video have over a million views across all social platforms to date. 

    Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content. 

     

     

    Source: Media Post: Social Media & Marketing Daily
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    Woody Johnson, owner of the New York Jets NFL franchise, joins WSJ's Lee Hawkins for the "WSJ Weekend Conversations" series to talk about the Jets' Super Bowl prospects, co-chairing the 2014 Super Bowl host committee, and his charitable interests.

    Source: The Wall Street Journal: Weekend Conversations
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    Starting July 10, repairs at Penn Station will disrupt the daily commute for thousands of Long Island Rail Road and New Jersey Transit riders. Here is a guide to help navigate the rails this summer.

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  • Smooth Sailing on the First Morning of Penn Station Track Repairs
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    The commute was relatively calm on the first day of what is scheduled to be eight weeks of repairs at New York’s Penn Station, the nation’s busiest train station.

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  • Nearly 2 tons of seized ivory to be crushed in Central Park
    By MARY ESCH, Associated Press - Thursday Aug 3, 2017

    ALBANY, N.Y. (AP) — Nearly two tons of trinkets, statues and jewelry crafted from the tusks of at least 100 slaughtered elephants are heading for a rock crusher in New York City's Central Park to demonstrate the state's commitment to smashing the illegal ivory trade.[...] state environmental officials, who are partnering with the Wildlife Conservation Society and Tiffany & Co. for Thursday's "Ivory Crush," say no price justifies slaughtering elephants for their tusks.Last year, the U.S. Fish and Wildlife Service instituted a near-total ban on the domestic commercial ivory trade and barred sales across state lines.Since August 2014, New York law has prohibited the sale, purchase, trade or distribution of anything made from elephant or mammoth ivory or rhinoceros horn, except in limited situations with state approval.The World Wildlife Fund says the illegal wildlife trade not only threatens animal populations, but also endangers national security by funding terrorist cells.

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millstein amp co lp new york ny