As Greek yogurt’s popularity soared, Yoplait struggled to market its own version. Then it decided to develop something else: a compelling story.
NYS Entity Status
NYS Filing Date
MARCH 24, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - MIKE'S FRO YO, INC.
AROUND THE WEB
- Adventures in Capitalism: Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt
By CHARLES DUHIGG - Monday Jun 26, 2017
- Snap Stumbles Through Another Disappointing Quarter
By KATIE BENNER - Thursday Aug 10, 2017
The company did little to ease concerns about its future, posting financial results that missed Wall Street expectations.
- This is Chris Christie’s chance to replace Mike Francesa
By Charles Cotton - Friday Jul 7, 2017
New Jersey Gov. Chris Christie could be moving toward his next job as he hits embarrassing lows in his present one. The brash politician is set to fill in for vacationing Mike Francesa next Monday and Tuesday during the afternoon drive slot on WFAN, talking sports alongside Evan Roberts. WFAN brass are searching for possible...
- Vegan ice cream is nice cream thanks to creamier bases
By LEANNE ITALIE, Associated Press - Monday Jul 3, 2017
Whatever the base, the texture and quality of ingredients are giving the products a higher profile, both in scoop shops and on grocery shelves.Started by a fro-yo addict looking for a healthier choice, the shop uses only fruit, water and a touch of organic cane sugar to blend up creamy frozen treats like dark chocolate and pumpkin.While all Chloe's offerings are vegan, Ben Van Leeuwen serves up dairy and non-dairy ice cream at five shops in New York and three in Los Angeles — and business is booming.Van Leeuwen's vegan flavors come in classic and exotic varieties, including a bright blue Planet Earth, made with almond, spirulina and matcha tea cake.When I started, most of the ice cream options were mostly soy based and I've always had a little bit of a stomach issue with soy.Within the last decade, Lane said, we've started to see more companies emerging, more startups, and a lot of companies that already existed starting to offer alternatives to soy.Dena Wilmette, senior innovation and communications manager for Ben & Jerry's in Burlington, Vermont, said the company had already begun to research vegan options when protests demanding them, fueled by a petition drive, broke out at Ben & Jerry stores around the country on free cone day three years ago.
- Custom country home in Mill Valley open Sunday
Friday Jul 28, 2017
This custom-built country home revolves around a central terrace with an outdoor kitchen. OXBStudio Architects, SinglePoint Design Build Inc. and Francein Hansen Interior Design collaborated on the build that features a versatile floor plan and a custom kitchen. A small cottage rests near the main home. Listing agent: Oggi Kashi, Paragon Real Estate Group, (415) 690-3792, oggi@oggi kashi.com. 71 Cascade Drive, $5 million. Beds: 4 Baths: 4 Square footage: 3,008 Open home: 2 to 4 p.m. Sunday.
- Elon Musk announces underground Hyperloop that does NY to DC in 29 minutes
By Chris Mills - Thursday Jul 20, 2017
On Thursday, Elon Musk announced that he's secured "verbal government approval," whatever that is, to build a Hyperloop linking Washington DC to New York City, stopping in Baltimore and Philadelphia on the way.