Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined with proximity than driving m-commerce directly.
NYS Entity Status
NYS Filing Date
MAY 29, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MEDIA OPPORTUNITY DIRECT INC.
AROUND THE WEB
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
Thursday Apr 20, 2017
- Facebook Just Became The Gateway To Hispanic E-Commerce
Thursday May 11, 2017
Last month, we opined on Amazon's rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement byFacebook opens yet another opportunity for marketers to sell directly to the nation's largest minority via e-commerce.
- Newsjacking for Nonprofits
By Peter Panepento, Media Relations Expert - Thursday Jun 29, 2017
Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the […]
- NEW! BBH NY Pushes SNHU 'Forward'
Monday Aug 7, 2017
Southern New Hampshire University (SNHU) is working with new agency partner BBH NY to reach out to students whose next best educational option is nothing at all.
For the initial launchphase, BBH NY provided creative direction for the campaign across all touch-points, including the digital ecosystem of website and online advertising as well as social support.
Three new TVspots aim to highlight the power of education and the "grit and determination" within SNHU students. The "Forward" ad asks the question,“What would happen if everyone had equal access to education?” The other two spots - Break the Cycle and
Dreams - demonstrate how access to education can change people’s lives and the lives of their families.
This platform servesas an evolution for the institution's previous "See Yourself Succeed" campaign.
- Nike to Sell Some Items Directly to Amazon
Wednesday Jun 21, 2017
Nike has agreed to sell some of its products directly to Amazon.com Inc., a person familiar with the matter said, a concession by the sneaker giant that it can no longer afford to ignore the online retailing behemoth.
- Trump tweets that transgender people can’t serve in military
Wednesday Jul 26, 2017
President Trump set off a bipartisan firestorm Wednesday morning by tweeting that the government will not allow transgender people to serve in the military “in any capacity.”In a series of early morning tweets, Trump wrote, After consultation with my Generals and military experts, please be advised that the United States Government will not accept or allow Transgender individuals to serve in any capacity in the U.S. Military.Republicans also expressed disappointment and outrage at Trump for posting policy decisions on social media.Sen. John McCain (R-Ariz.), who also serves as the chairman of the Senate Armed Services Committee, called Trump’s statement unclear and promised that the committee would conduct oversight on the issue of transgender people serving in the military.In a White House press briefing later that day, Sarah Huckabee, the White House press secretary, said that the announcement was “something that the Department of Defense and the White House iwll have to work together on as implementation takes place.”Rep. Scott Peters (D-San Diego) filed an amendment to the Department of Defense Appropriations bill to block Trump’s decision to ban transgender people from entering the military service.The amendment states that government funds for defense can’t be used to “implement, enforce, or observe any directive” from the president that “bars or restricts the ability of transgender persons to serve in the Armed Forces.”The order, signed by Truman on July 26, 1948, stated, “It is hereby declared to be the policy of the President that there shall be equality of treatment and opportunity for all persons in the armed services without regard to race, color, religion, or national origin.”The RAND Corporation, a nonprofit research group, found that the costs of gender-transition related to health care treatment is “relatively low.”The total cost of medical care for transgender troops would increase health care costs by between $2.4 million and $8.4 million annually, representing a 0.04- to 0.13-percent increase in health care expenditures.Transgender reassignment surgery — which not every trans person chooses to undergo — can cost anywhere from a few thousand dollars per person to nearly $100,000, depending on how extensive it ias, according to Courtney D’Allaird, founding coordinator for the Genderal and Sexuality Resource Center at the University of Albany, N.Y.“Weren’t we just last year christening the Harvey Milk vessel in the Navy?” D’Allaird said, referring to the 2016 announcement that a Navy supply vessel is being named after the gay rights pioneer of San Francisco.Aaron Belkin, director of the Palm Center, a public policy think tank at UC Santa Barbara, said Trump’s announcement would cause discrimination and ultimately harms military readiness.In June 2016, former Secretary of Defense Ash Carter announced that transgender individuals would be able to serve in the U.S. armed forces.In June, Gen. James Mattis, Trump’s defense secretary, delayed Carter’s plan to accept transgender troops and to accommodate transgender service members’ medical needs by six months.In February, Trump rescinded federal protections that were implemented for transgender students, allowing them to use bathrooms that coincided with their gender identity.Trump’s tweeted announcement comes about a year after he pledged in his acceptance speech at the Republican National Convention to protect the rights LGBTQ people.