measurements by steps

po box 502
hoosick falls, new york 12090

NYS Entity Status
ACTIVE

NYS Filing Date
SEPTEMBER 04, 2013

NYS DOS ID#
4454378

County
RENSSELAER

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION

Name History
2013 - MEASUREMENTS BY STEPS









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  • AROUND THE WEB

  • This Map Will Remind You Why You Can’t Always Trust Your Tap Water
    By Eillie Anzilotti - Friday Jun 9, 2017

    The most comprehensive resource to date on chemical contamination shows that the taps of 15 million Americans pour out unsafe water.

    In 2014, Michael Hickey, a resident of Hoosick Falls, a small town in upstate New York, sent a sample of his tap water to a lab in Canada. Hickey’s father had died of cancer the year before, and he had long suspected the drinking water in his town of being unsafe for human consumption. Because Hoosick Falls is so tiny, the Environmental Protection Agency doesn’t test its water. So Hickey undertook the investigation independently. When the results came back from Canada, they showed a level of chemical contamination unsafe for human consumption.

    Read Full Story

    Source: Fast Company
  • Broadcasters Debate Value Of Fall Premieres
    Friday Jun 9, 2017

    For some time now, there has been a debate among TV marketing executives about the value of launching, some, most, or all of their shows when the official TV season starts -- typically the third weekof September. That's when Nielsen begins its broadcast TV season measurements.

    Source: Media Post: TV Watch
  • Responsible Measurement: Protect Your Customers And Your Brand
    Tuesday Dec 1, 2015

    Marketers don't want their brand to be the first that comes to mind when consumers think of "those companies that follow me around the Internet." Fortunately, there are several steps that brands cantake to demonstrate responsible measurement.

    Source: Media Post: Metrics Insider
  • Broadcasters Debate Value Of Fall Premieres
    Friday Jun 9, 2017

    For some time now, there has been a debate among TV marketing executives about the value of launching, some, most, or all of their shows when the official TV season starts -- typically the third weekof September. That's when Nielsen begins its broadcast TV season measurements.

    Source: Media Post: MediaDailyNews
  • Broadcasters Debate Value Of Fall Premieres
    Friday Jun 9, 2017

    For some time now, there has been a debate among TV marketing executives about the value of launching, some, most, or all of their shows when the official TV season starts -- typically the third weekof September. That's when Nielsen begins its broadcast TV season measurements.

    Source: Media Post: Television News Daily
  • Broadcasters Debate Value Of Fall Premieres
    Friday Jun 9, 2017

    For some time now, there has been a debate among TV marketing executives about the value of launching, some, most, or all of their shows when the official TV season starts -- typically the third weekof September. That's when Nielsen begins its broadcast TV season measurements.

    Source: Media Post: Video Daily
  • Broadcasters Debate Value Of Fall Premieres
    Friday Jun 9, 2017

    For some time now, there has been a debate among TV marketing executives about the value of launching, some, most, or all of their shows when the official TV season starts -- typically the third weekof September. That's when Nielsen begins its broadcast TV season measurements.

    Source: Media Post: Social Media & Marketing Daily
  • Going Beyond Viewability
    Thursday Sep 17, 2015

    On Sept. 11, the 4As hosted a Town Hall on digital measurement, the centerpiece of which was the latest from the Making Measurement Make Sense (3MS) initiative. The MRC presented an update onmeasurement standardization and covered viewability and beyond, all in keeping with the steps put forth by 3MS. The market is adapting and adopting the new standard and looking forward to what itsinstitutionalization can bring. What had once seemed like confusion over "opportunity to see" and the precise rationale for the viewable impression standard just a short time ago was conspicuouslyabsent at this gathering.

    Source: Media Post: Metrics Insider