Blink Health LLC, a provider of consumer price discounts for prescription drugs, said it has terminated its relationship with Express Scripts Holding Co., a pharmacy-benefit manager that helped arrange the new price break for Lilly’s insulin.
NYS Entity Status
NYS Filing Date
JULY 24, 2014
NYS DOS ID#
BUSINESS FILINGS INCORPORATED
187 WOLF RD #101
ALBANY, NEW YORK, 12205
NYS Entity Type
FOREIGN LIMITED LIABILITY COMPANY
2014 - MDA COMMUNICATIONS HOLDINGS, LLC
AROUND THE WEB
- Blink Health Ends Pact With Express Scripts for Lilly Insulin Price Discounts
Tuesday Jun 13, 2017
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- In Pursuit Of The Trivial
By Roger Craver - Thursday Jun 15, 2017
Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land. Over the past several years commercial marketers have begun to discover practices which those pundits and commentators who favor high-blown ‘strategic’ insights often consider ‘trivial’. What once seemed relatively trivial has proven to hold monumental importance compared to […]
When your communications plateau, think like a clock restorer
Tuesday Apr 25, 2017
In the hit podcast S-Town, listeners follow the story of John B. McLemore, an eccentric genius living in rural Alabama. John is a horologist, someone who specializes in the scientific study of time. He has a deep expertise in making and fixing elaborate clocks.
Most clock repairers approach their work tactically—they can manage to get an old timepiece working again by tinkering with a couple of its parts. The clock might start ticking like new, but it probably won't last too long. By contrast, the best, most sought after horologists, like John, are able to gain an understanding of the whole apparatus—reviving the full machine back to life as originally designed.
The majority of nonprofit communicators approach their work tactically—like clock restorers who tinker with a few pieces at a time hoping to get the machine ticking. Many nonprofits hit plateaus with their communications efforts because they approach their work in this fashion. They tend to work on “one-off” projects as needed, rather than envisioning their organization’s communications as an interconnected system that should be optimized to reach its goals and support the mission. This might mean working on a new brochure without thinking about how it relates to the website or managing social media without considering how these platforms fit into their broader goals for engagement.
More nonprofit communicators need to be able to think like expert clock restorers: able to see, build, and fix the whole machine. Approaching communications as a strategic mechanism comprised of interrelated tactics takes effort and investment upfront, but generates stronger results in the end. The website, emails, social media, and print collateral should all be part of an ecosystem of efforts that reinforce and support each other.
Math For America (MƒA) is a great example of the benefits of building an integrated communications machine for recruitment purposes. MƒA’s fellowships for public school STEM teachers enable educators to hone their skills, collaborate with peers, and access leadership opportunities—all on a generous stipend. But ad-hoc marketing—a brochure, flyer, or email here and there—for their programs wasn’t filling the pipeline with qualified teachers. They had hit a plateau in recruiting qualified educators even though their program was almost too good to be true.
Limited expertise in marketing theory and strategy meant that staff were creating promotional materials (ads, brochures, flyers, etc.) tactically instead of strategically. Limited knowledge about their audiences meant that Math for America didn’t know how they were being perceived by teachers or what was holding back candidates from applying (and which benefits would motivate them to).
After researching to uncover what the opportunities and barriers might be from the educators’ point of view, we worked with MƒA to build an informed and motivating machine for their communications efforts. After a year, Math for America’s fellowship programs went from being under-enrolled to over enrolled. They saw a 358%(!) increase in applications for their Master Teacher Fellowship. And because MƒA’s communications team began to think of their marketing as a machine, they shifted away from tinkering with the tactical toward strategic approaches that offer a far greater return on investment.
If you want to see greater results from your communications efforts, take time to assess (or build) your communications machine. Your best bet is to approach your work like a clock restorer specialist—methodical, strategic, and looking at the whole picture. Chances are you’ll have to tackle some big questions first and put more time in upfront to develop a strategy and plan that is uniquely designed for your nonprofit’s goals and audiences. But it will pay off in the end.
Are your communications efforts hitting a plateau? Take a look at the whole machine.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
By MIKE HALE - Friday Jun 16, 2017
On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.
Finding your nonprofit’s voice in the Trump era
Tuesday Feb 7, 2017
The last couple of weeks have been an emotionally draining and stressful time for so many of us who work in the nonprofit sector and are devoted to social justice and democratic values. Despite several alarming executive orders and appointees, it has been assuring to witness powerful and swift communications from nonprofit leaders of all types whose missions and values feel like they’re under attack (see Farra’s round-up of nonprofit leaders responding to the election). The fact is that the voices and actions of nonprofits are needed now more than ever, and it’s critical that organizations across all issues and areas seriously consider what role they can play in navigating through these uncertain political times.
Some nonprofits whose missions are under threat but also have powerful advocacy programs and robust communications teams appear well equipped to respond to these crises and take the lead in mobilizing supporters to take action. Within moments of a new piece of breaking news from the White House, it seems like organizations like the ACLU and Planned Parenthood Federation of America have updated their websites with relevant content, urging their followers to take specific actions and donate.
Most nonprofits aren’t in the same position of power and capacity as the ACLU or Planned Parenthood to respond. Many nonprofits have missions that will be impacted more tangentially (or perhaps not at all) by national policies and politics. It can be hard to know how and what to communicate—what the next tweet should be, what statement to issue, how urgent to sound, what action to request. And it can be tempting—especially in such stressful and emotional times—to dial up all your communications, responding to every news announcement or headline. But such a reactive approach can spiral out of control fast, lead you to inflate your connection to a particular issue, and is just unsustainable for most communications teams running with limited staff and resources.
Staying silent on current events that impact your communities may not be an option either. You might be perceived as out of touch, miss an opportunity to make a powerful statement about what you stand for, or leverage this moment for fundraising. What's the right communications approach for your nonprofit?
Here are a few ideas to help your nonprofit make decisions now:
- Brush up on your nonprofit’s guidelines for political activity: You probably already know if your nonprofit is a 501(c)(3) or a 501(c)(4), but now is a great time to remind yourself of the rules and guidelines associated with both, especially some of the limitations of a 501(c)(3) when it comes to politics. They’re a little murky, so read carefully, and consult with knowledgeable staff or lawyers to confirm. Here’s a resource to get the basics.
- Get aligned on your stance: Figuring out how your organization responds to the political fire should be a shared decision. Hold a meeting among primary communicators, senior staff, and key board members to discuss your organization’s approach as well as roles and responsibilities.
- Review your key organizational and communications goals: Keep your organization’s primary goals in mind (fundraising? systems change? education? recruitment?), determine how communications support them,and who you need to engage most to reach those goals. Have these priorities shifted as a result of this election? Was advocacy more of a secondary goal that’s now more primary? How do the results of this election influence your ability to reach these goals?
- Consider your audience's point of view: Who are your audiences and what are their political views? Is your list made up of bleeding heart liberals? A mix of people from across the ideological spectrum? Craft your messages and actions with your audience's values and perspectives in mind.
- Know how you can uniquely contribute: What can your nonprofit contribute to the conversation that’s different from other groups (e.g. putting a spotlight on real voices, issue expertise)? Prioritize issues that are most important for you to weigh in on. Don’t bite off more than you can chew.
- Keep your brand in mind: It might be tempting to shift your organization’s tone and style now. But if you’re a social services organization and suddenly sound like a radical advocacy organization, it could be alarming and confusing to your audiences. Keep your tone in check and make sure you’re staying true to what your organization is all about. If your style is shifting, consider updating your brand’s voice alongside it. (We’ve got a brand check-up process that can help.
How is your nonprofit navigating communications in the Trump era? We’d love to hear from you.
- Needham Joins Final Nike/USL HSG Top 25 With Upset of Longmeadow
By mschneider - Tuesday Jun 20, 2017