This year’s bank stress tests turned up an unpleasant surprise for Goldman Sachs and Morgan Stanley. The banks scored low on a metric introduced for the first time this year, the supplementary leverage ratio, meant to measure banks’ total leverage.
NYS Entity Status
NYS Filing Date
JANUARY 07, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - MASTER METRIC RISK SERVICES, INC.
AROUND THE WEB
- A New Risk for Goldman, Morgan Stanley in Stress Tests
Thursday Jun 22, 2017
- Three 'Missing' Email Metrics That Could Change Your Priorities
Friday Mar 31, 2017
Common email metrics drive focus on creative optimization and program strategy. The metrics commonly provided metrics by email service providers (ESPs) focus on campaign-level (and sometimeprogram-level) open, click, and other performance data. This invariably leads to a focus on improving open and click rates by changes to subject lines, offers, calls to action, etc. Let me presentthree alternative metrics that could (and in many cases would) drive focus on different "levers" for performance:
- Whole Foods Deal Shows Amazon’s Prodigious Tolerance for Risk
By DAVID STREITFELD - Saturday Jun 17, 2017
A longtime approach of making bold — and sometimes head-scratching — moves has brought Jeff Bezos staggering success.
- Working Vs. Non-Working Budgets: Outdated Metric
Monday Apr 24, 2017
A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media department and the media agency devised a media plan (read: TV planwith some ornamental other media), consumers saw said TV campaign and flocked to brick-and-mortar stores and bought the brand or service. If they weren't buying, then at the very least the consumers'perception of the brand or service was improving, as driven by those witty TV ads.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- TV GRPs: You've Had Good Run, But It's Time For New Currency
Wednesday Aug 10, 2016
TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable providers, online video, streaming services, on-demandviewing and DVRs - all delivered via connected devices like smart TVs, tablets and smartphones. TV advertisers have been buying media the same way for over 50 years, but now they have to make senseof the new landscape. That means TV advertising measurement needs to catch up to the new landscape, too.
- Twitter Urges Court To Reject Bid To Revive Lawsuit Over ISIS Attack
Wednesday Jun 7, 2017
Family members of people killed in an attack in Jordan shouldn't be able to proceed with a lawsuit accusing Twitter of encouraging terrorism, the microblogging service argues.
- For Your Consideration: An Increasingly Lavish Emmy Campaign Season
By JOHN KOBLIN and BROOKS BARNES - Monday Jun 19, 2017
Encouraged by streaming services like Netflix, networks are spending heavily to get their shows noticed by prospective Emmy voters.