Paul Donato, a long-time media researcher who most recently was Chief Research Officer of Nielsen, has been named Chief Research Officer of the Advertising Research Foundation. The appointment, whichis effective Oct. 1, was made by recently named ARF CEO Scott McDonald, to whom Donato reports. Donato, who left Nielsen in May after 16 years with the media and marketing research giant, had beenoperating his own company Jatapond LLC, prior to joining the ARF.
NYS Entity Status
NYS Filing Date
JULY 02, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - MARKETING & RESEARCH LLC
AROUND THE WEB
- Former Nielsen Research Chief Donato Joins ARF
Tuesday Aug 15, 2017
- Teens Revolutionize Market Research
Thursday Jul 20, 2017
In market research, you typically don't start a business until well into your 30s or 40s, after you've got a decade or two of experience under your belt. However, that's just another rule that Gen Zis breaking. They think that if you're going to do research on teens, you should hire teens to do it.
- FDA Warns: Don’t Use These Potentially Contaminated Liquid Supplements And Medications
By Laura Northrup - Friday Aug 11, 2017
The Food and Drug Administration is warning consumers and medical professionals not to use liquid supplements and medications made by Pharmatech, including some products marketed for use by babies and small children. These products — distributed under multiple brand names, including Rugby, Major, and Leader — may be contaminated with potentially dangerous bacteria. An FDA recall currently applies only to …
- MarketCast Buys Social Media Researcher Fizziology To Strengthen Media Data
Monday Aug 14, 2017
Fizziology tracks every major film and TV show to contextualize social-media data performance. MarketCast does TV/film concept and positioning studies, exit polls and recruits audience screenings.
- Twitter Urges Court To Reject Bid To Revive Lawsuit Over ISIS Attack
Wednesday Jun 7, 2017
Family members of people killed in an attack in Jordan shouldn't be able to proceed with a lawsuit accusing Twitter of encouraging terrorism, the microblogging service argues.
- U.S. Hospital Email Security Lacking, Researchers Say
Thursday Jun 15, 2017
New research released by the Global Cyber Alliance reveals that American healthcare providers have incredibly low adoption rates of Domain-based Message Authentication, Reporting and Conformance, anemail protocol that can protect brands from impersonation attacks.