mark e. feinsot CPA p.c.

187 wolf road,
suite 101
albany, new york 12205

NYS Entity Status
ACTIVE

NYS Filing Date
FEBRUARY 18, 2014

NYS DOS ID#
4530496

County
NEW YORK

Jurisdiction
NEW YORK

Registered Agent
BUSINESS FILINGS INCORPORATED
187 WOLF ROAD,
SUITE 101
ALBANY, NEW YORK, 12205

NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION

Name History
2014 - MARK E. FEINSOT CPA P.C.









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  • AROUND THE WEB

  • Predictive Technology: Going beyond CPA
    Wednesday Jul 19, 2017

    Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.

    The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.

    TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.

    Kar says the company can predict consumer behavior and its value over a number of years.

    “It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.

    As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.

    Source: Media Post: Email Marketing Daily
  • A Handmaid’s Tale of Protest
    By CHRISTINE HAUSER - Friday Jun 30, 2017

    In state capitals and street protests, women’s rights activists have been wearing red robes and white bonnets based on “The Handmaid's Tale,” the 1985 novel that is now a series on Hulu.

    Source: NYT > Home Page
  • The PC Gaming Show returns for E3 2017
    By Kyle Orland - Sunday Jun 11, 2017

    Get ready for hours of gameplay footage and awkward developer conversations.

    Source: Ars Technica
  • Get ready for serious games that improve your judgment
    By Andrew Strong - Friday Jun 30, 2017

    For years, video games have provided useful imitations of real-world scenarios. From flight simulations to military training, video games offer a low-risk environment to develop necessary experience. Now, a recent government intelligence program has taken that a step further, creating video games to improve cognitive skills. The recurrent errors in our decision-making In psychology, heuristics […]

    Source: VentureBeat
  • Age of Empires: Definitive Edition is coming to PC in glorious 4K
    By Mark Walton - Monday Jun 12, 2017

    Features a new soundtrack, sharper visuals, and online multiplayer via Xbox Live.

    Source: Ars Technica
  • Destiny 2 on PC: 4K, GTX 1080 Ti, all the eye-candy
    By Mark Walton - Thursday Jun 15, 2017

    Sure, the Xbox One X and PS4 Pro support 4K too. But who wants to play at 30FPS?

    Source: Ars Technica
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