When Aaron Judge barged on past Joe DiMaggio on Friday, blasting his 30th home run and breaking the Yankee Clipper’s rookie record — a mark that only had stood for 81 years — it was simply another reaffirmation of how valuable an addition Judge has been. And not just for the Yankees. Rookies are the...
NYS Entity Status
NYS Filing Date
OCTOBER 08, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - MARK DELL'AGLIO CPA, P.C.
AROUND THE WEB
- The 10 best rookies NY has ever seen — and Judge is chasing
By Mike Vaccaro - Saturday Jul 8, 2017
- GOP, Democrats Differ on Outlook for Health Overhaul
Tuesday Jul 18, 2017
Vice President Mike Pence, Speaker of the House Paul Ryan (R., Wis.) and Senate Minority Leader Chuck Schumer (D., N.Y.) offered differing outlooks on a possible health overhaul after a legislative setback in the Senate. Photo: Mark Wilson/Getty
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.
- AIAS Foundation awards five scholarships for video game students
By Dean Takahashi - Tuesday Aug 15, 2017
The AIAS Foundation, the philanthropic arm of the Academy of Interactive Arts & Sciences (AIAS), has awarded five scholarships to students who are dedicating themselves to the advancement of the video game industry. The scholarships are an attempt to make the game industry more diverse. The winners will each receive $2,500, participate in a year-long mentorship program […]
- NY hospital offers to treat stricken British infant
By firstname.lastname@example.org (Fox News Online) - Saturday Jul 8, 2017