mark by fire branding strategies LLC

8857 alexander road
suite 100a
batavia, new york 14020

NYS Entity Status
ACTIVE

NYS Filing Date
FEBRUARY 12, 2014

NYS DOS ID#
4528323

County
KINGS

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2014 - MARK BY FIRE BRANDING STRATEGIES LLC









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  • AROUND THE WEB

  • FireEye CEO Shares State of IT Threat Landscape
    By InformationWeek Staff - Friday Jun 23, 2017

    FireEye CEO Kevin Mandia talks about the state of the IT threat landscape and where enterprises should focus their attention when it comes to cybersecurity.

    Source: Information Week
  • The London Fire: What We Know
    By DAN BILEFSKY, DANNY HAKIM and MARK A. WALSH - Wednesday Jun 14, 2017

    A blaze consumed the 24-story Grenfell Tower, killing at least six people. The cause is under investigation, but here is what’s known.

    Source: NYT > Home Page
  • Brand Building at the Prospect Park Alliance
    Wednesday Jan 18, 2017

    When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.

    The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.

    The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:

    Set a strategy

    About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive  with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.

    Consider the Brand History and equity

    For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.

    Build Consensus

    I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.

    Create a Full Brand System

    Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.

    The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.


    Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.

    Source: BigDuck smart communications for nonprofits
  • Hate Crime Charge for Man Accused in Texas Mosque Fire
    By LIAM STACK - Thursday Jun 22, 2017

    Marq Vincent Perez, 25, was charged with burning an Islamic community center in Victoria, Tex., in January.

    Source: NYT > Home Page
  • Bank of Japan Holds Fire as It Faces Calls for Exit Strategy
    Friday Jun 16, 2017

    The Japanese central bank governor rejected the idea that he should follow the Federal Reserve’s lead and detail how the Bank of Japan might trim its assets following its decision to leave interest rates unchanged.

    Source: The Wall Street Journal: World News
  • Little Games, Big Engagement
    Friday Sep 23, 2011

    One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. Butsometimes, the simplest games can engage thousands of people if the right circumstances come together.

    Source: Media Post: Gaming Insider
  • Officer’s Journey to Gay Pride Honoree Marks a Town’s Progress
    By SARAH MASLIN NIR - Wednesday Jun 14, 2017

    Matt Stanislao complained of homophobic remarks from fellow officers in Glen Rock, N.J., and was fired. He’s back on the job, but little else is the same.

    Source: NYT > Home Page
  • Li Ka-shing's Exit Plan Marks End of Era for Asia's Tycoons
    Tuesday Jun 20, 2017

    The curtain is falling on a generation of Asia’s tycoons who forged vast fortunes in the fires of the region’s political and economic upheaval of the past half-century, as people briefed by Hong Kong billionaire Li Ka-shing say he plans to step down as chairman of CK Hutchison Holdings Ltd by next year.

    Source: The Wall Street Journal: U.S. Business