margin alliance inc.

115 the crescent
roslyn, new york 11577

NYS Entity Status
ACTIVE

NYS Filing Date
MARCH 21, 2014

NYS DOS ID#
4548317

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2014 - MARGIN ALLIANCE INC.









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  • AROUND THE WEB

  • Subway Delays, Again, Disrupt Commutes; L.I.R.R. Will Offer Some Discounts
    By EMMA G. FITZSIMMONS - Tuesday Jun 20, 2017

    In what has become a seemingly weekly ritual, a series of problems cropped up across the city during the morning rush, including signal issues and a train with mechanical problems.

    Source: NYT > Home Page
  • Food & Wine Magazine Will Leave New York for Alabama
    By STEPHANIE STROM - Friday Jun 23, 2017

    The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.

    Source: NYT > Home Page
  • Brand Building at the Prospect Park Alliance
    Wednesday Jan 18, 2017

    When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.

    The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.

    The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:

    Set a strategy

    About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive  with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.

    Consider the Brand History and equity

    For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.

    Build Consensus

    I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.

    Create a Full Brand System

    Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.

    The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.


    Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.

    Source: BigDuck smart communications for nonprofits
  • Colon Cancer Alliance Receives Platinum Status on GuideStar
    By Nhu Te - Monday Jun 12, 2017

    Of over 340,000 nonprofit organizations registered on GuideStar’s database, only 1 percent have received Platinum status—the organization’s highest level. The Colon Cancer Alliance, a nonprofit dedicated to ending colon cancer, is now one of those organizations...

    The post Colon Cancer Alliance Receives Platinum Status on GuideStar appeared first on NonProfit PRO.

    Source: Tactical Leadership Strategy for the Modern NonProfit
  • Wi-Fi Alliance introduces a certification program for new smart home construction
    By Michael Brown - By Michael Brown - Wednesday Jun 14, 2017

    Wi-Fi Certified homes will feature integrated wireless networks designed with the same level of detail as the home’s electrical and plumbing systems.

    Source: Macworld
  • NATO Moves to Shore Up Supply Line
    Tuesday Jun 20, 2017

    The North Atlantic Treaty Organization brought two battle groups together in a drill meant to demonstrate the alliance’s ability to keep open vital supply lines between Poland and Lithuania.

    Source: The Wall Street Journal: World News
  • Fishermen’s Alliance Pursues Nonprofit Innovation through Art
    By Jim Schaffer - Wednesday May 31, 2017

    Cape Cod’s Fishermen’s Alliance seeks an artist-in-residence to help make their tagline—“Small Boats. Big Ideas”—come to life.

    The post Fishermen’s Alliance Pursues Nonprofit Innovation through Art appeared first on Non Profit News For Nonprofit Organizations | Nonprofit Quarterly.

    Source: Nonprofit Quarterly
  • Wi-Fi Alliance Targets New Homes For Total Connectivity
    Wednesday Jun 14, 2017

    House-wide Wi-Fi coverage may become standard in new homes thanks to a new design program from the Wi-Fi Alliance. The so-called Wi-Fi Certified Home Design Program aims to bring enterprise-levelWi-Fi systems into the design phase of building houses. "As Wi-Fi has become more and more ubiquitous, and connectivity in general, users are expecting a seamless connectivity experience," KevinRobinson, vice president of marketing at the Wi-Fi Alliance, told the AI & IoT Daily. "Wi-Fi Home Design elevates the user experience by ensuring that Wi-Fi networks in new homes meet connectivity,coverage and performance standards."

    Source: Media Post: MediaDailyNews