The more than 81 million who make up Generation Z are by far, the most tech-savvy generation - at least until we define their successors.
NYS Entity Status
NYS Filing Date
SEPTEMBER 16, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - MAKE ME MOBILE LLC
AROUND THE WEB
- Gen Z And Brand 'Me'
Tuesday May 23, 2017
- Guess I Will Never Know If You Can Hear Me Now
Thursday Aug 6, 2015
Amusingly, I got an email (not a phone call) from a friend pointing to a study that said, among other things, that 32% of mobile users would rather text you than talk to you.
- The Delicate Dance Of Lead-Gen On Emerging Platforms
Friday Aug 12, 2011
Given the popularity and frequency at which social/mobile applications emerge, we've reached a point where it's assumed that when a new platform is introduced, opportunities for marketers to leverage the platform should be in place at launch. In theory, this makes sense: after all, the only thing you need to do to generate a potential lead on Facebook is to click that "like" button. What's not quite as clear is the role that emerging platforms play in attracting customers.
- Report Reveals In-App Purchase Scams in the App Store
By Tim Hardwick - Monday Jun 12, 2017
An investigation into App Store developer pay-outs has uncovered a scamming trend in which apps advertising fake services are making thousands of dollars a month from in-app purchases.
In a Medium article titled How to Make $80,000 Per Month on the Apple App Store, Johnny Lin describes how he discovered the trend, which works by manipulating search ads to promote dubious apps in the App Store and then preys on unsuspecting users via the in-app purchase mechanism.
I scrolled down the list in the Productivity category and saw apps from well-known companies like Dropbox, Evernote, and Microsoft. That was to be expected. But what's this? The #10 Top Grossing Productivity app (as of June 7th, 2017) was an app called "Mobile protection :Clean & Security VPN".To learn how this could be, Lin installed and ran the app, and was soon prompted to start a "free trial" for an "anti-virus scanner" (iOS does not need anti-virus software thanks to Apple's sandboxing rules for individual apps). Tapping on the trial offer then threw up a Touch ID authentication prompt containing the text "You will pay $99.99 for a 7-day subscription starting Jun 9, 2017".
Given the terrible title of this app (inconsistent capitalization, misplaced colon, and grammatically nonsensical "Clean & Security VPN?"), I was sure this was a bug in the rankings algorithm. So I check Sensor Tower for an estimate of the app's revenue, which showed… $80,000 per month?? That couldn't possibly be right. Now I was really curious.
Lin was one touch away from paying $400 a month for a non-existent service offered by a scammer.
It suddenly made a lot of sense how this app generates $80,000 a month. At $400/month per subscriber, it only needs to scam 200 people to make $80,000/month, or $960,000 a year. Of that amount, Apple takes 30%, or $288,000?—?from just this one app.Lin went on to explain how dishonorable developers are able to take advantage of Apple's App Store search ads product because there's no filtering or approval process involved. Not only that, ads look almost indistinguishable from real results in the store, while some ads take up the entire search result's first page.
Lin dug deeper and found several other similar apps making money off the same scam, suggesting a wider disturbing trend, with scam apps regularly showing up in the App Store's top grossing lists.
It's unclear at this point how these apps managed to make it onto the App Store in the first place given Apple's usually stringent approval process, or whether changes to the search ads system in iOS 11 will prevent this immoral practice from occurring in future. We'll be sure to update this article if we hear more from Apple.
In the meantime, users should report scam apps when they see them and inform less savvy friends of this scamming trend until something is done to eradicate it.
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- Mobile Roaming Charges Abolished in the EU
By Tim Hardwick - Thursday Jun 15, 2017
A new European Union law came into effect on Thursday that abolishes roaming charges for people using mobile phones abroad. The new rules mean that European citizens traveling within the EU that call, text, and browse the internet on their mobile devices will be charged the same price they pay in their home country.
Previously, roaming charges were added to the cost of calls, SMS messages, and web browsing whenever mobile users in the EU traveled to another country and connected to another cellular network. The practice of charging consumers extra while they were abroad gained widespread notoriety because users often ended up having to pay extortionate fees for relatively moderate data usage.
"Each time a European citizen crossed an EU border, be it for holidays, work, studies or just for a day, they had to worry about using their mobile phones and a high phone bill from the roaming charges when they came home," said the European Commission in a statement. "The European Union is about bringing people together and making their lives easier. The end of roaming charges is a true European success story. Eliminating roaming charges is one of the greatest and most tangible successes of the EU," the statement added.The EU has been negotiating with mobile networks for nearly 10 years to come to an agreement regarding the legislation, following repeated warnings from networks that the law could mean higher tariffs at home. That outcome appears to have been avoided, however.
"The EU has managed to find the right balance between the end of roaming charges and the need to keep domestic mobile packages competitive and attractive," continued the statement. "Operators have had 2 years to prepare for the end of roaming charges, and we are confident that they will seize the opportunities the new rules bring to the benefit of their customers."
Despite the new law, consumer watchdog Which? told the BBC that mobile users need to be aware that if they exceed contract data allowances while traveling within the EU they will still be charged, just as they would be in their own country. Also, the law only applies to travelers, so calling another EU country from home will still incur additional charges.
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- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- To Be Digital Think Mobile First
Monday Jun 19, 2017
While digital has been a huge part of industry conversations for years, marketing organizations are not yet operating as digital businesses and are a long way from doing so.
- Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
By LIAM STACK - Monday Jun 19, 2017
The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.