main street l.i., v LLC

29 west main street
oyster bay, new york 11771

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NYS Filing Date
MAY 14, 2013




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  • LA Home to Equality Seekers
    Wednesday Dec 12, 2012

    Top 10 DMAs in which adults say equality for all is extremely important to them.

    1. Los Angeles, CA
    2. New York, NY
    3. Miami – Ft. Lauderdale, FL
    4. Detroit, MI
    5. El Paso (Las Cruces), TX-NM
    6. Davenport – Rock Island – Moline, IA-IL
    7. Monterey – Salinas, CA
    8. Tampa – St. Petersburg(Sarasota), FL
    9. San Francisco – Oakland – San Jose, CA

    10. Tucson (Sierra Vista), AZ

    Source: GfK MRI’s 2011 Market-by-Market Study

    This brief initially appeared in MarketingDaily on December 7.

    Source: Media Post: MAD LA
  • This Morning with Gordon Deal March 27, 2017
    By (Compass Media Networks) - Monday Mar 27, 2017

    Republicans turn to Democrats after health bill failure, what happens to the ACA now and Double amputee, Marine veteran sworn-in as N.Y. police officer.

    Source: The Wall Street Journal: Wall Street Journal This Morning
  • The Small Business Report, January 3, 2017
    By (Compass Media Networks) - Tuesday Jan 3, 2017

    Businesses to launch in 2017; and how small, rural colleges are trying to save themselves by pumping investments into their small towns.

    Source: The Wall Street Journal: Wall Street Journal on Small Business
  • Talking politics: How can nonprofits join the conversation?
    Tuesday Mar 7, 2017

    Changes in America’s political environment are raising a lot of questions for nonprofits. How is the community we serve impacted by the new administration? Are we going to need to scale back any of our programs? Will any of our grants be cut? The list goes on.

    While you’re working to answer these questions internally, you’re probably also answering them externally. How do you respond to a donor who wants to know how the newest cabinet appointee will affect your work? Should you send an email with your organization’s reaction to Trump’s most recent executive order? Often, you’ll have to tackle these situations on the fly while you seek out alignment internally.

    What exactly to say and when is challenging to navigate, so let your mission guide you. How directly affected by the political environment is your mission? Answering this question should help you get started with messaging. The messaging might fall into two camps:

    • Proactive messaging: Is your mission directly affected because of political decisions being made? If so, your messaging might position you on the offensive—perhaps as specific talking points that address stances The White House is taking and what you’re doing to fight back. Here’s a simple framework for proactive messaging to help you get started:
        • Outline what your organization stands for
        • Address the threat posed by the new administration
        • State what you’re doing about it and why your work is needed now
        • Ask your community to take action

    This ACLU example follows this framework, but simplifies it—their homepage lightbox uses urgent language, takes a clear stance against Trump, and has a call to action. Another example is this webpage from Union for Concerned Scientists—it takes a stance in support of science, highlights the risk posed by the new administration, and gives the community plenty of actions to take. 

    • Restructured messaging: If your mission isn’t directly affected by the changes happening in the Trump era, that doesn’t mean you can’t talk about it. Restructuring your current approach to messaging might be appropriate here—leaning on the messaging you already use, but framing it with the new administration in mind. Charity Navigator, an organization that evaluates charities to guide intelligent giving, recently posted this webpage of immigration and refugee organizations in response to the controversial executive order. They tie in what they do (“making it easier for donors to identify highly rated charities”), but make it relevant to the political environment.

    So if you’re scrambling to decide what to say about the political environment, look to your mission. Should you be proactive in your messaging? Or does it make more sense for you to simply reframe your current messaging in response to the new political environment? And for those of you searching for communications guidance beyond messaging, check out another recent blog post: Finding your nonprofit’s voice in the Trump era.

    Source: BigDuck smart communications for nonprofits
  • "The Bay Lights" Transforms San Francisco Skyline
    Wednesday Feb 20, 2013

    "The Bay Lights" light installation, inspired by the 75th anniversary of the San Francisco-Oakland Bay Bridge, is officially unveiled March 5. Here's a preview of what it will look like, and a conversation the artist, Leo Villareal.

    Source: The Wall Street Journal: SF Bay Area
  • Your #GivingTuesday To-Do List
    Wednesday Nov 2, 2016

    #GivingTuesday is less than one month away! [That’s Tuesday, November 29th, in case you missed it!] I’m already getting emails and tweets reminding me to “save the date”... are you ready?

    Earlier this week, Daniel and I shared some tips for how to maximize #GivingTuesday with the finalists of the Brooklyn Community Foundation’s Spark Prize, who will each receive a match of up to $5,000 for their donations. This is part of their new local giving campaign, Brooklyn Gives, created to encourage Brooklyn residents and small businesses to come together to support some of Brooklyn’s most outstanding community-based nonprofits.

    As part of the training, we offered a week-by-week list of how to plan #GivingTuesday. So if you still haven’t started your preparations, don’t fret. There’s still time and lots of hope!

    Source: BigDuck smart communications for nonprofits
  • Psst…the Backdoor Route to a Roth IRA
    By Your (optional) podcast author email address (Your (optional) podcast author name) - Monday Mar 3, 2014

    High earners can’t contribute directly to popular Roth individual retirement accounts. But there’s still a way in. We explain a simple two-step strategy that works for many people. WSJ's Karen Damato explains.

    Source: The Wall Street Journal: Special Reports
  • Nonprofit leaders respond to the 2016 Presidential Election (round-up)
    Monday Nov 21, 2016

    It’s been almost two weeks since Donald Trump was elected the 45th President of the United States--and frankly, I’m still processing it. As a progressive Brooklynite who somewhat unconsciously/somewhat joyfully lives in a bit of a bubble, I thought that the hopeful, inclusive, and big-hearted America was something that would continue.

    I’ve gathered some of these posts below. These pieces show emotions and ideas that range from the practical: to go and create a better strategy, to find common ground, or to put out the fire and rebuild, to the galvanizing: to rise to the challenges, to speak out whenever we see anyone mistreating another person for who they are, and to push harder now for an inclusive society.

    Source: BigDuck smart communications for nonprofits