Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
NYS Entity Status
NYS Filing Date
SEPTEMBER 23, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2014 - M. KAMAL CPA P.C.
AROUND THE WEB
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
- Growing custom menswear brand Indochino debuts downtown
By Daniel Geiger - Thursday Jul 6, 2017
The custom menswear brand Indochino on Thursday opened its second store in the city, at 25 Broad St. in the Financial District.The store and showroom is the latest example of a company founded...
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- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.
- Ex-Knick wonders if he’s $1.3M victim of Phil Jackson firing
By Marc Berman - Sunday Jul 2, 2017
ORLANDO, Fla. — Mo Ndour showed up Sunday at the Orlando summer league a free agent. The defensive forward from Senegal realizes Phil Jackson’s firing earlier this week likely cost him $1.3 million. Jackson didn’t text a lot of players after he was dismissed, but he texted Ndour, whom the Knicks cut hours before free...
- Quincy Jones ready to testify in $30M suit vs. Michael Jackson estate
By Richard Morgan - Wednesday Jul 19, 2017
Quincy Jones, the legendary producer of Michael Jackson’s “Thriller” album, is expected to take the stand on Thursday to press his case that the late singer’s estate has cheated him out of $30 million. In the expected dramatic showdown, Jones, a mentor to the late King of Pop, will claim Jacko’s estate and Sony Music...