The luxury industry is at a tipping point. Both Euromonitor and Deloitte, global firms that study the luxury market, testify to it. They predict growth slowing in the global luxury market, withparticular weakness in the Western Europe and North America.
NYS Entity Status
NYS Filing Date
AUGUST 05, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - LUXURY JEWELRY BRANDS AMERICA, INC.
AROUND THE WEB
- How To Make Luxury Relevant Again
Thursday Mar 23, 2017
- ForbesLife.com To Cover The Luxury Lifestyle
Thursday Sep 4, 2014
ForbesLife.com covers the world of luxury and is expected to leverage content from Forbes staff writers and more than 150 expert contributors based around the globe - including journalists who havewritten for The New York Times, Vogue, Esquire, The New Yorker and more. Content on the site is divided by channel topic, such as: Travel, Cars & Bikes, Style, Planes & Boats, Homes, Watches &Jewelry, Tech, Food & Drink, Arts, and Video.
- Ultra-Luxury Brands Breaking Into Emerging Markets
Wednesday Apr 26, 2017
Alongside Brazil, India, and China, other emerging markets, like Iran, South Africa, Indonesia and Malaysia, are set to hit their stride in the coming decade. The significance of flexibility andcollaboration will increasingly become key in luxury brand marketing strategies within these areas.
- Yes, Luxury Brands, You Can Survive The Holidays Without A Discount
Tuesday Dec 6, 2016
We just made it through a record-breaking Black Friday and Cyber Monday, but that's just the beginning. It's that time of year when retailers across the country go into hyper-sales mode to push brandsin front of shoppers with open wallets. When consumers are conditioned to expect discounts and deals, we've got to look at how luxury brands stay authentic when taking on the holiday shopping season.While 2016 may not be particularly different than years past, there's something refreshing about luxury brands that keep discounts off the table, staying true to an original brand, and innovatingtheir approach to reaching target consumers.
- Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
Wednesday May 3, 2017
Based on recent questions we have received about what’s really going on with Millennial consumers and their viewpoints on luxury and upscale products and services, werecently conducted a qualitative research study, “Millennials: Their Current and Future Need for Luxury,” in collaboration with The Luxury Marketing Council of Connecticut –Hudson Valley.
The exploratory study’s primary purpose was to lay the foundation for a more comprehensive understanding of Millennials' luxury-related passions, values,and buying habits in significant luxury and upscale markets. This study included both an online survey of 46 respondents and an in-depth, 90-minute focus group discussion with five accomplishedMillennials (all from the eastern United States), concentrating on the following two topics:
- How Millennials describe luxury
- Their current and future need for luxury products and services and their rationale for their outlook
More so than in the past, this keyaffluent demographic, upscale Millennials, described the word “luxury” using such negative terms as “expensive” and “unnecessary.” Also, some key attributes ofluxury in the minds of the older generations — Gen-Xers and Boomers — such as “exclusive” and “designer” were not as important, if at all, to many of theMillennials.
Given this scenario, brands that market to affluent and luxury consumers had better pay close attention to how Millennials view upscale and luxury products andservices. And when these less-than-positive descriptions come from Millennials — the future affluent consumers — how do they impact prospects for the affluent and luxury goods and servicesmarketplaces in the future?
This challenge is even more daunting since most Millennials in this exploratory study, when asked about their need for luxuries, answered that theydon’t need them. There were a few exceptions, as some respondents cited “quality” and “designer” as positive attributes of luxury. In addition, Chanel, Hermès, andRolls-Royce were all mentioned as notable and recognized luxury brands, so there is at least some name brand awareness among this younger generation.
Notably, though, in thissurvey, not one American brand was mentioned as being among the top luxury brands. That said, this overall lukewarm interest in luxury is a clear warning shot across the bow of the affluent and luxuryworlds, and its implications call for more innovative approaches to making a case for upscale and luxury products and services among Millennials … or that case may well be closed.
- How Creative Polymaths Are Influencing Luxury Brands
Wednesday Feb 22, 2017
We've all heard it: branding and consumerism in the 21st Century is a global village, a place of hyper-specialization and fragmentation, right? Well, one very current trend that seems to be goingagainst that tide lies in a new generation of "polymath creatives" that is discreetly but powerfully shaping luxury markets from automobile design to fashion.
- A Brand's Purpose Resonates With Luxury Buyers
Wednesday Mar 29, 2017
The idea of a brand having a purpose isn't new. All brands have always had one, but today, that word means something much different to consumers. Today, purpose is more about what the brand stands forthan it is about why it exists. Yes, consumers want to know the brand, buy from the brand and talk about the brand, but they ultimately will only stand up for the brand if they believe it has ameaningful purpose.
- Luxury Magazine Advertising Falls, Digital Up
Monday Jun 12, 2017
Fashion brands like Gucci and Louis Vuitton are shifting luxury advertising from print magazines to digital. This is sobering news for the magazine industry, which has long touted luxury brands as oneof its most reliable sources of print advertising revenue, even after the shift to digital.