Were you ever certain you'd found love at first sight, only to find out that the more you learned, the object of your desire wasn't what you expected? Similarly, brands are spending increasingresources to catch Generation Z's eyes, but if the wooing doesn't have substance and brand truth behind it to form an authentic relationship, then all efforts are wasted. In the era of "fake news" anda loss of trust in corporate and political institutions, brands need to be honest and transparent about who they are and what they offer to constantly prove themselves trustworthy to this criticalaudience of 70 million.
NYS Entity Status
NYS Filing Date
FEBRUARY 26, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2014 - LOVELY PRODUCTS CORPORATION
AROUND THE WEB
- Keep (Brand) Love Alive With Gen Z: It's All About Trust
Wednesday Apr 5, 2017
- The Royal Flush: A $6400 Toilet
By Andy Jordan - Monday Apr 25, 2011
Kohler has created what it hopes to be a best-in-class toilet that costs $6400. WSJ's Andy Jordan gives the smart-toilet a whirl.
- Your Love Of ‘All-Natural’ Products Is Causing A Shortage Of Real Vanilla
By Mary Beth Quirk - Friday Jun 16, 2017
When faced with a choice between an ice cream made with vanillin, a synthetic form of vanilla, or an ice cream flavored with vanilla that came from a real vanilla bean, which would you choose? Probably the real thing, but that’s becoming harder to come by — and more expensive.Companies that used to source real vanilla from plantations in …
- Real Corporate Tax Reform: Treat Corporate Earnings as Personal Income
Thursday Jun 15, 2017
Cutting the corporate tax rate is not reform. This is.
- Neighborhood Is Star-Spangled on Flag Day, and Every Day
By COREY KILGANNON - Tuesday Jun 13, 2017
Gerald Goldman, 94, a retired Marine who served in World War II, has made hundreds of wooden flags for friends, neighbors and local stores.
- Two Protesters Disrupt ‘Julius Caesar’ in Central Park
By MICHAEL PAULSON - Saturday Jun 17, 2017
A production of the Shakespeare play was interrupted by protesters objecting to a scene where a character resembling President Trump is murdered.
- Protesters Outside ‘Julius Caesar’ in Central Park, and Laughs Inside
By EMILY PALMER and MAYA SALAM - Sunday Jun 18, 2017
Just a day after the “Shakespeare in the Park” play was interrupted by protesters who rushed on stage, a few demonstrators picketed, and the production was adjusted to address the episode.
- Microsoft E3 2017: Every trailer and announcement
By Stephanie Chan - Sunday Jun 11, 2017
How much do you love 4K? Microsoft revealed its new Xbox console and more at its event today, two days ahead of the big Electronic Entertainment Expo tradeshow in Los Angeles. If you missed any of the big announcements, keep on reading to get caught up. Click the links or play on the videos below […]