One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal of time and specialized skills. Butsometimes, the simplest games can engage thousands of people if the right circumstances come together.
NYS Entity Status
NYS Filing Date
MARCH 18, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - LITTLE LEARNERS WITH BIG DREAMS DAY CARE INC.
AROUND THE WEB
- Little Games, Big Engagement
Friday Sep 23, 2011
- Time to Break the Cocoon! 5 Great Tips For Finding Motivation
By Vartika - Monday Jun 19, 2017
We have big dreams and we make bigger plans to fulfill them. But, as time passes, we tend to lose motivation and enthusiasm in working towards our dreams and passions. Eventually, we become more like a puppet who works from 9 to 5 just to make enough money for survival. Does this sound like you? […]
The post Time to Break the Cocoon! 5 Great Tips For Finding Motivation appeared first on Dumb Little Man.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
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Pardon me if I get a little bit commercial here. But this is a super-cool job, and I have a feeling the person who should have the job reads this blog. Moceanic is looking for a Project Manager. Not just any project manager, but a super-smart, amazingly flexible, fun, cool, and ready to help change the world ... Not a whip-cracking nazi (though you need a little of that in you). Not a nasal-voiced whiner who bugs people about deadlines in a way that makes them want to leap in front of a speeding bus (though bugging people about deadlines...
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