linco consulting corp.

3000 marcus avenue ste 3w4
lake success, new york 11042

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 09, 2013

NYS DOS ID#
4443513

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2013 - LINCO CONSULTING CORP.









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  • AROUND THE WEB

  • Booz Allen Hamilton Says It Is Under Federal Investigation
    By MATTHEW HAAG - Friday Jun 16, 2017

    The Virginia-based consultant said the Justice Department is reviewing its billing procedures in a civil and criminal investigation.

    Source: NYT > Home Page
  • Vote for WSJ's House of the Week
    Friday Jun 8, 2012

    Stefanos Chen on Lunch Break shows us the latest homes vying to be WSJ's House of the Week, including a high-altitude house in Lake Tahoe, a Spanish-style home in Oklahoma, an English manor in Atlanta and a Bedford, N.Y. home built from the remnants of an old dairy barn. Photo: Steve Turner.

    Source: The Wall Street Journal: Real Estate
  • How to use BeyondCorp to ditch your VPN, improve security and go to the cloud
    Tuesday Jun 20, 2017

    Source: The Official Google Blog
  • How to use BeyondCorp to ditch your VPN, improve security and go to the cloud
    Tuesday Jun 20, 2017

    Source: The Official Google Blog
  • 5 Factors that make a communications team great
    Monday Dec 19, 2016

    Nonprofits often begin with the assumption that they (the nonprofit staff) need something that we (the consultants) possess. That special something might be expert help with a particular project, clarity around best practices, or building their skills. But real success in nonprofit marketing and communications comes from more than just great deliverables, advice, or coaching. How your staff does the work is often as important as what that work is.

    But what are the essential factors that successful communications teams need within their own organizations to help them do their best work? Kivi Leroux Miller, intrepid CEO of the ever-fabulous Nonprofit Marketing Guide, and I decided to find out. Together, we uncovered five factors that successful nonprofit communications teams have in-house that help them do their best work.

    Our free ebook details the five factors, how we uncovered them, and outlines actions you can take within your nonprofit to become even more successful in 2017 no matter your size, location, or mission. Consider it our New Year gift to your nonprofit! We hope it’s useful.

    Click here to download the ebook.

    Source: BigDuck smart communications for nonprofits
  • Ask the NY Giants: Socks with Sandals?
    Tuesday Sep 15, 2015

    Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal

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  • Sony teases its PS4-exclusive Destiny 2 strike Lake of Shadows
    By Jeff Grubb - Tuesday Jun 13, 2017

    Sony has plenty of first-party standouts for its PlayStation 4 console, but one of its biggest games is potentially the multiplayer hit Destiny. Publisher Activision let Sony show off a story trailer for its upcoming blockbuster Destiny 2. In the clip, we see a villainous figure mocking the Guardians for being “weak, undisciplined” and “cowering […]

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  • Brand Building at the Prospect Park Alliance
    Wednesday Jan 18, 2017

    When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.

    The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.

    The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:

    Set a strategy

    About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive  with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.

    Consider the Brand History and equity

    For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.

    Build Consensus

    I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.

    Create a Full Brand System

    Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.

    The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.


    Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.

    Source: BigDuck smart communications for nonprofits