Advertising in OTT offers the sight, sound and motion of a traditional TV ad experience, combined with the targeting, measurement and engagement of digital. With lighter ad loads and a full-screenliving room viewing environment, OTT advertising typically outperforms digital video and traditional TV in key ROI metrics like awareness, purchase intent, and sales lift. Here are tips for publishersof ad-supported streaming apps to fully capitalize on the power of OTT advertising:
NYS Entity Status
NYS Filing Date
OCTOBER 31, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - LIGHTER LOADS, LLC
AROUND THE WEB
- 5 Tips For Success In OTT Ad Monetization
Thursday Jun 8, 2017
- Growbots raises $2.5M for its machine learning-based sales automation platform
By Frederic Lardinois - Wednesday Jun 21, 2017
Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
- J.Crew Tries to Ease Debt Load as Sales Decline Continues
Monday Jun 12, 2017
J.Crew announced a move it hopes will ease its heavy debt load and give it more time to right its business, as the embattled retailer also reported its 11th consecutive quarter of same-store sales declines.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- IPhone Takes to the Big Screen
Thursday Sep 20, 2012
The world's most popular smartphone becomes significantly faster, thinner and lighter this week, while gaining a larger, 4-inch screen, writes Walter S. Mossberg.
- Lodes Unearthed With Faster Loads
Tuesday May 9, 2017
Retail businesses today face enormous challenges in delivering the fast, reliable, 24x7 omnichannel experience that users demand. And, says the report, those users won't wait around for you to get itright.
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per Study
Friday Jun 9, 2017
The Google AMP and Facebook Instant Articles format were compared to determine the impact on consumer engagement and whether page-load times positively impact readership and revenue for publishers.