Advertising in OTT offers the sight, sound and motion of a traditional TV ad experience, combined with the targeting, measurement and engagement of digital. With lighter ad loads and a full-screenliving room viewing environment, OTT advertising typically outperforms digital video and traditional TV in key ROI metrics like awareness, purchase intent, and sales lift. Here are tips for publishersof ad-supported streaming apps to fully capitalize on the power of OTT advertising:
NYS Entity Status
NYS Filing Date
OCTOBER 31, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - LIGHTER LOADS, LLC
AROUND THE WEB
- 5 Tips For Success In OTT Ad Monetization
Thursday Jun 8, 2017
- Trump’s Tough Talk on North Korea Puts Japan’s Leader in Delicate Spot
By JONATHAN SOBLE - Friday Aug 11, 2017
North Korea’s accelerating military advances — and President Trump’s volatile response — could complicate Japan’s close alliance with the United States.
- Growbots raises $2.5M for its machine learning-based sales automation platform
By Frederic Lardinois - Wednesday Jun 21, 2017
Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More
- Naked man catches fire during arrest when stun gun hits lighter
By Tamar Lapin - Tuesday Jul 18, 2017
A deranged, naked man erupted in flames when he grabbed a lighter as cops used stun guns to subdue him, according to a report. Travis L. Tingler, 32, was found on a Manitowoc, Wisconsin, street Sunday, nude and brandishing a knife while shouting threats at a nearby home, the Post Crescent reported. “I told him...
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- Charming candid photos show the lighter side of San Francisco in the early 20th century
By Katie Dowd - Monday Jul 3, 2017
The photos span a period from the late 1800s through the 1960s. Many show San Francisco teens, girls in full skirts and boys in trendy leather jackets.