li group, inc.

15 barstow road
great neck, new york 11021

NYS Entity Status
INACTIVE - Dissolution by Proclamation / Annulment of Authority (Sep 28, 1994)

NYS Filing Date
AUGUST 16, 1989

NYS DOS ID#
1377536

County
NEW YORK

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
1989 - LI GROUP, INC.









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  • AROUND THE WEB

  • Rapper Common surprises students at NY school, donates money
    By MESFIN FEKADU, AP Music Writer - Thursday Jul 20, 2017

    Rapper Common surprises students at NY school, donates moneyNEW YORK (AP) — Oscar and Grammy winner Common surprised a group of New York students by donating $10,000 to help their teachers buy supplies like calculators and science kits.The rapper-actor partnered with the nonprofit AdoptAClassroom.org and Burlington Stores to give Renaissance School of the Arts in Harlem the funds on Thursday.Jadon-Li M. Antoine, an aspiring musician, actor and dancer, said Common's visit motivates him to keep aiming for his dreams.Burlington has been raising money from its 599 stores to help other schools, asking customers to donate $1 or more.

    Source: SFGATE.com: Daily Dish
  • LA Home to Equality Seekers
    Wednesday Dec 12, 2012

    Top 10 DMAs in which adults say equality for all is extremely important to them.

    1. Los Angeles, CA
    2. New York, NY
    3. Miami – Ft. Lauderdale, FL
    4. Detroit, MI
    5. El Paso (Las Cruces), TX-NM
    6. Davenport – Rock Island – Moline, IA-IL
    7. Monterey – Salinas, CA
    8. Tampa – St. Petersburg(Sarasota), FL
    9. San Francisco – Oakland – San Jose, CA

    10. Tucson (Sierra Vista), AZ

    Source: GfK MRI’s 2011 Market-by-Market Study

    This brief initially appeared in MarketingDaily on December 7.

    Source: Media Post: MAD LA
  • Hit the road with these trending summer destinations
    Friday Jul 14, 2017

    Source: The Official Google Blog
  • Your #GivingTuesday To-Do List
    Wednesday Nov 2, 2016

    #GivingTuesday is less than one month away! [That’s Tuesday, November 29th, in case you missed it!] I’m already getting emails and tweets reminding me to “save the date”... are you ready?

    Earlier this week, Daniel and I shared some tips for how to maximize #GivingTuesday with the finalists of the Brooklyn Community Foundation’s Spark Prize, who will each receive a match of up to $5,000 for their donations. This is part of their new local giving campaign, Brooklyn Gives, created to encourage Brooklyn residents and small businesses to come together to support some of Brooklyn’s most outstanding community-based nonprofits.

    As part of the training, we offered a week-by-week list of how to plan #GivingTuesday. So if you still haven’t started your preparations, don’t fret. There’s still time and lots of hope!

    Source: BigDuck smart communications for nonprofits
  • 29 Ideas for #GivingTuesday 2016 you haven’t thought of
    Monday Oct 10, 2016

    I recently attended an event at Whole Whale focused on #GivingTuesday ideas and they know their stuff! We heard from communicators at New York Cares, DonorsChoose.org, and more about how they're approaching #GivingTuesday and what's been successful for their organizations in the past. This article shares similar success stories and insider tips--it's a perfect resource to get your organization's creative juices flowing before November 29th. 

    -Laura Fisher

    This article was originally published on Wholewhale.comWhole Whale is a digital agency that uses data and technology to help nonprofits make an impact. 

    We hope you are participating in #GivingTuesday 2016 as the nonprofit sector tries to build a herd mentality in the same way that online retailers built up Cyber Monday. What’s more, the sector is trying to build a new unselfish social habit, which means it will take more nonprofit participation to compete with the existing holiday corporate messaging. This past year, Cyber Monday revenue grew 16%, topping $3 billion in sales (Adobe Digital Index 2015). In 2015, Giving Tuesday grew by 145% to a record total of $116.7 million in donations. This year Whole Whale analysts predict that #GivingTuesday will raise over $250 million, read more about this and other facts about #GivingTuesday).

    There are tons of #GivingTuesday guides, playbooks, toolkits, examples and stories so we decided to try to summarize some of the best ideas as well as add our own. Enjoy!

    1. Join #GivingTuesday. The rest of these tips don’t really make sense if you aren’t participating… List yourself on GivingTuesday.org/join
    2. Draft a quarterback. Have an internal point person executing the plan and creating wrap up analysis with learnings for next year (this doesn’t have to be your classic fundraising person either). Have them recruit a team of volunteers/super supporters from your network. Pro-tip: give this group a title like #GivingTuesday Advisors.
    3. Beat those pesky giving lines #GivingMonday. Look, if the generous profiteers at Kmart can start Black Friday at 6am on ThanksGiving – you can ‘open your doors’ early and count donations for your campaign starting Monday (or earlier). Feel free to use this joke when you do it.
    4. Use social norms and price anchoring. The average donation amount in 2013 was $140 (Blackbaud). Make this subtly known on your donation form options and copy. Yes, we know averages are wildly misleading – but it’s for a great cause. Geek out on more influence tactics
    5. Focus on new donor cultivation while using it as an opportunity to rally existing supporters to ‘friend raise’ and pull in their friends by donating themselves.
    6. A message from your constituents. Plan a Youtube video with recorded “I gave because” from your super supporters – with donate button. Release it on Monday and throw some ads behind it. Here is a great one the Michael J. Fox Foundation created from supporter letters.
    7. Host a live YouTube ‘telethon’, announce new donors and interact with social media interactions. Pro tip: register for YouTube.com/nonprofit and make sure you have a strong internet connection.
    8. Put your CEO in a dunk tank. Well it doesn’t have to be a dunk tank, but you get it. This idea is inspired by our friends at DoSomething.org who put their CEO, Nancy Lublin and COO, Aria Finger in a dunk tank and only dunked them if they hit a million for their annual event. We were there, it was awesome. Pro-tip: combine this with #7.
    9. Karma. Find a cause you care about and donate to it on #GivingTuesday. Never hurts to have (good) karma on your side.
    10. Schedule it. Schedule out your giving reminders across all major platforms using HooteSuite, Facebook scheduled posts, and your email scheduler. Try to analyze peak times your followers are active – we like FollowerWonk for analyzing followers on Twitter.
    11. Ink your supporters. Create temporary hand tattoos with your  {logo} + #GivingTuesday or #Unselfie. Send these to volunteers ahead of time, ask them to ask staff during lunch to collect. These can also be used as incentives for early giving or participation. Here are the cheapest ones we found – 1000 for $100
    12. Reputation matters. New volunteers will be evaluating new nonprofits based on rating sites. Check to make sure you are updated in places that matter: Guidestar.com, CharityNavigator.com, GreatNonprofits.org, Wikipedia.org.
    13. Time sucks suck… Participate, but don’t let this take too much time! Time is money, manage expectations on returns for your work.
    14. Start early. Trends for Cyber Monday and Giving Tuesday show people gearing up in August/September.
    15. Blitz your message! Have super supporters schedule tweets that say “I gave to @{YourCharity} #GivingTuesday” for December 2nd, 2014. ThunderClap is a great tool for this.
    16. Better together– don’t worry about crowded messaging, we are increasing the size of the pie, which means your slice will be larger. Think about how you can collaborate with other orgs in your cause area. Donation averages per charity involved in 2012 & 2013 stayed relatively even as total charities involved increased by 250%.
    17. Matching Gifts are to #GivingTuesday as deals are to #CyberMonday.  Create urgency by creating a 24-48 hour period where donations will be matched. Use Double the Donation’s #GivingTuesday Matching Gift Pages for free.
    18. Don’t cannibalize your holiday messaging. This is just the start of the race – not the final sprint. Think about positioning this as participating in a social movement to combat the shitty commercialism that has taken over one of best excuses to eat turkey with in-laws.
    19. TEST YOUR DAMN DONATE PAGE. This should happen well before #GivingTuesday. We have had increases of 20% and higher for every page we have A/B Tested for our Whole Whale clients.
    20. First Tuesday giving. Offer an option for donors to repeat their donations on the first Tuesday of every month.
    21. Be a part of the conversation. Be hyperactive on social and consider running ads in the afternoon 1-4pm when donation activity peaked on #GivingTuesday in 2013 (Blackbaud).
    22. Prepare a landing page. Promote your Giving Tuesday campaign on your site’s homepage, and across subpages so that all visitors will know about it. Create a focused giving page just for #GivingTuesday and promote that exact page, don’t make people click to find your donate button please.
    23. Progress meter! Set a donation goal and show users the progress towards that amount. Pro-tip: feel free to raise the goal if donations start pouring in and try to seed early donations to get started. We like IndieGoGo and Tilt, but you can also fake this functionality by manually updating an image on your site as you hit milestones.
    24. Say thanks! Show a feed of Twitter users who have donated and try to thank each one that donates with #GivingTuesday.
    25. Make donations tangible. Will the money go toward a new program or needed equipment? Giving transparency can help your story when getting ‘fence-sitters’ to convert. Lakeside Chautauqua managed to raise $105k by focusing on a local restoration project in their community.
    26. Be #Unselfie (ish). Encourage your members to share their #unselfie(s) with you on Twitter, FB, and Instagram. Try to highlight the best stories – Once again, The Michael J. Fox Foundation did this very well in 2013.
    27. The best ideas are not in the room. Look to your supporters for great fundraising stories that you can bring national attention to.  The Cystic Fibrosis Foundation did this well by finding a 10 year-old who was selling barrettes to raise money to help her friend struggling with the disease.
    28. Don’t ignore corporate giving! Companies are just like people (#HobbyLobby) and may have employee giving programs you can tap into or find matching gifts through. America’s Charities is a leader in running workplace giving campaigns and has some great tips for #GivingTuesday corporate giving.
    29. Did it work? Create a December donation forecast, then measure total donations for December and on #GivingTuesday. Ask the question: Did we cannibalize giving, redistribute to Tuesday, or increase it?

    Video training on online fundraising basics

    Source: BigDuck smart communications for nonprofits
  • The elusive millennials: are they worth chasing?
    Monday Dec 5, 2016

    Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.

    This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.

    So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:

    1. 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
    2. When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
    3. When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.

    So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.

    My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.

    If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.

    Source: BigDuck smart communications for nonprofits
li group inc great neck ny