“Unfortunately Laura, who Greg and I have worked with for years going back to ‘Eli Stone,’ was unable to continue in the role due to work commitments in NY,” executive producer Andrew Kreisberg said in a statement.Benanti played Kara’s mother Alura In-Ze, who died in the infamous Krypton explosion, but lives on as a computer that gives Kara advice.Durance played Clark Kent’s love interest and intrepid reporter for 141 episodes of the long-running Superman coming-of-age story.
NYS Entity Status
NYS Filing Date
APRIL 03, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2014 - LAURA MCGIRR, CPA, P.C.
AROUND THE WEB
- ‘Smallville’s’ Erica Durance to Replace Laura Benanti on ‘Supergirl’
By Carli Velocci, provided by
- Friday Jul 7, 2017
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.
- Lincoln-Sudbury Claims State Title to Round Out Final Nike/USL HSB Top 25
By mschneider - Tuesday Jun 20, 2017
- Online Darwinism And The Evolution of Performance Marketing
Friday Sep 7, 2012
Marketers love to create new terms to explain their work. From "brand advocacy" to CPA, CPM, CPE and the myriad of acronyms that fill the digital marketing landscape, we'll turn almost any newbusiness practice into a marketable term. What, then, to call the phenomenon of once beloved - or, at least, begrudgingly tolerated - affiliates being shunned by the very industry that ferventlyembraced them? As the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to manage their online marketing campaigns, are we entering aperiod of "Online Darwinism"?