No more ruining deli sandwiches–and no more shipping bad tomatoes across the country. MightyVine’s hydroponic technology produces ripe, red tomatoes, on land close to the city.
A few years ago, as a food industry entrepreneur in Chicago, Gary Lazarski started to notice something that bothered him. “My office back in 2010 was in the Loop; there were a bunch of different lunch places around there, and every sandwich and every salad you bought would have these tomatoes on them,” Lazarski tells Fast Company. “They were terrible. You’d see people sitting on a park bench, and without fail, they all do the same thing: Open up the sandwich, look at that sad, orange disk, peel it off like it was a dirty sock, and throw it out.”