Acquiring the clothing brand born on the internet is intended to energize Walmart’s e-commerce strategy as it races to catch up with Amazon.
NYS Entity Status
NYS Filing Date
APRIL 08, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - LA LIBERTAD VARIETIES INC.
AROUND THE WEB
- Walmart to Buy Bonobos, Men’s Wear Company, for $310 Million
By MICHAEL J. de la MERCED - Friday Jun 16, 2017
- Amazon to Buy Whole Foods in $13.4 Billion Deal
By MICHAEL J. de la MERCED and NICK WINGFIELD - Friday Jun 16, 2017
The deal is the online giant’s latest push into food retailing.
- LA Home to Equality Seekers
Wednesday Dec 12, 2012
Top 10 DMAs in which adults say equality for all is extremely important to them.
- Los Angeles, CA
- New York, NY
- Miami – Ft. Lauderdale, FL
- Detroit, MI
- El Paso (Las Cruces), TX-NM
- Davenport – Rock Island – Moline, IA-IL
- Monterey – Salinas, CA
- Tampa – St. Petersburg(Sarasota), FL
- San Francisco – Oakland – San Jose, CA
10. Tucson (Sierra Vista), AZ
GfK MRI’s 2011 Market-by-Market Study
This brief initially appeared in
MarketingDaily on December 7.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
- LA County Looking To Replace Some Old Billboards With Digital
Thursday Jul 3, 2014
The city council in Santa Clarita, Los Angeles County, has approved an agreement with Edwards Outdoor Advertising to remove 47 of its billboard structures around the city -- including 22 located alongInterstate 5 -- in favor of three large electronic billboards in Santa Clarita. Residents are not too happy with the decision, however, and have gathered more than 16,000 signatures in opposition ofthe plan.
- Soupman Inc. of 'Seinfeld' Fame Seeks Bankruptcy Protection
Tuesday Jun 13, 2017
Soupman Inc., of “Seinfeld” fame, filed for bankruptcy protection Tuesday, just weeks after a top company executive was charged with tax evasion.