Marketing kid-friendly cell phones to parents still largely rests on a simple emotional premise: guaranteed communication when needed.
NYS Entity Status
NYS Filing Date
MARCH 04, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2013 - KIDS R KIDS FEEDING PROGRAM, INC.
AROUND THE WEB
- The Kids Are Alright: They Have Cell Phones
Thursday Jan 14, 2010
- News Flash: Kids Are Still Kids
Tuesday Nov 11, 2008
For the past several years, youth marketers have been clamoring about kids growing up faster. We've presented on "Age Compression" and the KGOY (Kids Growing Older Younger) effect at conferences, we've written books about it, and we've created news stories about the "acceleration" through childhood. We've pointed to how kids "age out" of traditional toys earlier, their growing influence in the home, and their expanding consumption of more mature content.
- Five Things You Should Know About Kids And The Internet
Tuesday Feb 10, 2009
For American kids ages 6-11, the Internet is much more of an entertainment platform than it is a venue for communicating, with most of the entertainment occurring within the home. Based on the results of our in-home survey, five characteristics emerge.
- Kids Say the Darndest Things
Tuesday Nov 25, 2008
The beauty of online product development is that your audience is right there to tell you what they want and, even more important, what they don't. I've led development for many adult products over the past two decades, but nothing is quite as humbling -- or revealing -- as the feedback you get from kids.
- The Way To A Kid's Stomach Is Through The Mom
Tuesday Feb 3, 2009
Two-thirds of moms want provide something for lunch that their kids will eat without supervision. As many want there to be a taste their kids will love. While we traditionally think of the after-school snack as a kid-owned occasion, six out of ten of moms look for snack items that can appeal to the whole family. So, for marketers, it's important to message to their ideal, and ensure that you're considering their reality in the packaging and product form that you provide.
- Family Is The Ultimate Social Circle
Tuesday Mar 3, 2009
Brands that help my kids learn to share, play and socialize are important to me. Marketers who couple offline and traditional experiences into social settings on the Web will become the big winners of tomorrow, both with kids and their parents.
- 5 Things You Should Know About Kids And Video Gaming
Tuesday Jan 13, 2009
As the options for playing non-arcade video games have expanded from computer-based to hand-held to Internet and finally cell phone, so has the enthusiasm for such electronic entertainment among U.S. kids ages 6-11. Based on the results of the in-home survey of approximately 5,000 youths -- along with an accompanying survey of primary adult caregivers -- five characteristics emerge with regard to kids and video gaming.
- 7 Elements Of Media Design: Engaging Kids In Multimedia Platforms
Tuesday Nov 4, 2008
Before the digital revolution, advertising creatives and designers had to master narrowly focused knowledge and skill sets to optimize the consumer's engagement with a brand messages. Today, it is essential to understand consumer engagement with each discrete medium and how the interaction among those media influences brand message delivery.