REVIEW: West of Loathing is a surreal role-playing game with an unapologetically silly sense of humor that would make Mel Brooks proud. It’s the latest title from Asymmetric Publications, whose web-based RPG Kingdom of Loathing is still going strong since its 2003 launch. Kingdom of Loathing is what you’d get if you fed a rowdy bunch of […]
NYS Entity Status
NYS Filing Date
AUGUST 12, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - KEVIN P. ELLIS, CPA, P.C.
AROUND THE WEB
- West of Loathing review — a Southwestern tour of the moo-pocalypse
By Stephanie Chan - Thursday Aug 10, 2017
- Predictive Technology: Going beyond CPA
Wednesday Jul 19, 2017
Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.
The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.
TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.
Kar says the company can predict consumer behavior and its value over a number of years.
“It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.
As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.
- Esports entrepreneurs will take the stage at GamesBeat 2017
By Dean Takahashi - Thursday Jul 20, 2017
GamesBeat 2017 will take place at San Francisco’s beautiful Fort Mason on October 5 and October 6. And we’re delighted to announce our next three speakers are entrepreneurs and investors in the esports industry, which market researcher Newzoo predicts will grow to $1.5 billion by 2020. They include Kevin Chou, CEO of KSV eSports International; Noah […]
- Rollin’ in gil: RPG sales are up 50% from 2016
By Jeff Grubb - Thursday Aug 17, 2017
Role-playing games are having a big year in terms of sales, according to industry-tracking firm The NPD Group. A number of RPGs have launched in 2017 both from Japan as well as the West, and many of those have found success. Compared to same time in 2016, this year’s crop of RPGs have attracted a […]
- Needham Joins Final Nike/USL HSG Top 25 With Upset of Longmeadow
By mschneider - Tuesday Jun 20, 2017